1. 메시
SportsThe search trend for 메시 (Messi) has surged over 1,000% in Korea, driven largely by his performances and news related to Inter Miami and the upcoming World Cup.
50K+ searches · 1,000% growth
Related searches: 메시 월드컵, 아르헨티나 알제리, 아르헨티나
Wednesday, June 17, 2026
Archived Pulse in South Korea
South Korean searches show a surge in sports enthusiasm particularly around Messi and World Cup events, combined with heightened political and economic interest, and strong engagement with entertainment media.
24
Entertainment33% (8)
Sports17% (4)
Politics17% (4)
Money13% (3)
Life13% (3)
World8% (2)
Quick context
Messi's World Cup and Inter Miami Surge: Football star Lionel Messi dominates Korean sports interest with record-breaking World Cup performances and key club news.
Kim Hyeseong Shines in Giants-Braves Series: The baseball showdown between the Giants and Braves gains Korean attention, spotlighting player Kim Hyeseong's impressive achievements.
Public Opinion Surges Amid Political Developments: South Koreans increasingly seek to understand public opinion amid political debates and election-related ballot shortages.
Emart24 Boosts Market Presence Through Promotions and Expansion: Emart's convenience store branch Emart24 attracts attention due to discount promotions and international expansion efforts.
France vs Senegal Highlights Football Fever: Football match between France and Senegal garners interest, with focus on star Kylian Mbappé and World Cup excitement.
Chunmoo Rocket System Secures Major Export Contracts: South Korea's Chunmoo rocket system gains global export prominence with deals in Europe, signaling defense industry growth.
Why people are curious
South Korean search patterns indicate that people are mainly following developments in sports, especially to keep track of high-profile players like Messi and other prominent matches. There is also a strong intent to follow political and economic news, aiming to understand current events, legal rulings, and job opportunities in significant industries. In entertainment, users are keen on following recent shows and their favorite celebrities, reflecting ongoing interest in media content and cultural trends. Some search intents involve explaining complex political or judicial situations to grasp implications, while others reflect planning or buying decisions related to jobs and consumer offers.
What people are curious about in South Korea
2. 자이언츠 대 브레이브스
SportsThe trending topic centers on the baseball game between the Giants and the Braves, gaining significant interest in South Korea.
20K+ searches · 1,000% growth
Related searches: 김혜성
3. 여론
PoliticsThe trend '여론' reflects a surge in public interest about political opinions and social discourse in South Korea, particularly connected to electoral issues and political.
20K+ searches · 1,000% growth
4. 이마트
MoneyEmart is experiencing a significant surge in search interest, with many users looking into its convenience store branch Emart24 and its promotional activities like the 'ALLDAY.
20K+ searches · 1,000% growth
Related searches: 이마트 에브리 데이, 이마트 에브리데이
5. 프랑스 대 세네갈
SportsThe search trend around '프랑스 대 세네갈' reflects a strong interest in the upcoming football match between France and Senegal, with significant attention on stars like Kylian Mbappé.
20K+ searches · 1,000% growth
Related searches: 프랑스 축구 국가대표팀, 음바페, 프랑스 세네갈
6. 천무 다연장로켓
WorldThe Chunmoo multiple launch rocket system is gaining international attention due to significant South Korean defense export deals with countries like Poland and Estonia.
10K+ searches · 1,000% growth
7. 하이닉스 채용
MoneyThe search trend for '하이닉스 채용' reflects a significant surge in interest in SK Hynix job recruitment, alongside attention to the company's financial performance and news.
10K+ searches · 1,000% growth
Related searches: sk하이닉스 채용, sk 하이닉스 채용, sk 하이닉스
8. 나솔
EntertainmentThe search trend '나솔' relates to the popular Korean reality dating show 'I Am Solo,' which has attracted significant public interest due to its engaging cast and dramatic moments.
10K+ searches · 1,000% growth
Related searches: 나는 solo
9. argentina vs algeria
SportsThe Argentina vs Algeria match drew significant attention due to Lionel Messi's standout performance, including his first World Cup hat-trick, leading Argentina to victory.
10K+ searches · 1,000% growth
Related searches: messi, argentina, argentina vs
10. 최여진
EntertainmentThe search trend for 최여진 has surged significantly, with interest driven by related figures like 김재욱.
5K+ searches · 1,000% growth
Related searches: 김재욱
11. 허영만
Entertainment허영만 is a highly searched entertainment figure in South Korea, attracting significant public interest recently.
5K+ searches · 1,000% growth
12. 곽튜브
EntertainmentThe trend '곽튜브' is rapidly gaining attention in South Korea, showing significant growth in searches.
5K+ searches · 1,000% growth