Norway defies England in 2026 World Cup shock: Norway's victory over England in football at the 2026 World Cup has sparked intense follow-up interest in Sweden, with over 50,000 searches and 1000%+
Regional Pulse in Sweden
Country pulse digest
Sunday, July 12, 2026
Regional Pulse in Sweden
Swedish search trends are dominated by strong interest in the 2026 World Cup football matches involving Norway, England, Argentina, and Switzerland. Financial and political news such as developments around Regeneron Pharmaceuticals and Senator Lindsey Graham's passing also feature prominently.
Active topics
24
Search volume
181.1K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports58% (14)
Life13% (3)
Money8% (2)
Culture8% (2)
Politics4% (1)
Technology4% (1)
World4% (1)
Why people are curious
The major driver of Swedish search curiosity is active following of sports events, especially the 2026 World Cup matches and local football leagues, where people seek live updates, detailed statistics, and reactions. Financial curiosity is motivated by following market and company news like analyst target changes to Regeneron Pharmaceuticals. Political searches largely serve a remembering intent, focusing on legacy and remembrance of Senator Lindsey Graham after his death. Cultural and life-related curiosities reflect explaining and following intents, as people seek to understand media accessibility issues, follow notable cultural personalities, and dive into viral or local news stories.
What to know now
The pulse, explained
Regeneron Pharmaceuticals faces lowered analyst price targets: Regeneron Pharmaceuticals is under scrutiny following analyst price target cuts despite signing a major drug pricing pledge, prompting investor follow
Swedish fans track Argentina vs Switzerland World Cup match: The Argentina versus Switzerland 2026 World Cup match is drawing active fan engagement in Sweden, with searches focusing on live results and lineups
Alf-Inge Haaland reacts to Norway's World Cup exit: Interest surges around Alf-Inge Haaland after Norway's World Cup exit, focusing on his critique of refereeing and his son Erling Haaland's standout
Malmö FF vs IFK Göteborg match captivates Swedish audience: The football clash between Malmö FF and IFK Göteborg is widely followed, reflecting local sports enthusiasm in Sweden
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Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
SportsNew
vann norge mot england
Norway's victory over England in football during the 2026 World Cup is generating significant search interest in Sweden.
50K+ searches · 1,000% growthFirst recent appearance
norge england fotbolls vmvmnorge england vm 2026
02
MoneySurging
regn
Regeneron Pharmaceuticals (REGN) is under scrutiny after analysts lowered its price targets despite significant company news.
20K+ searches · 1,000% growthSearch volume up 3900%
03
SportsSurging
argentina mot schweiz
The Argentina versus Switzerland football match in the 2026 World Cup is drawing significant live-viewing interest from Swedish audiences.
20K+ searches · 1,000% growthSearch volume up 100%
semifinal vm 2026schweiz argentina
04
SportsNew
alf-inge håland
Searches about Alf-Inge Haaland surged, focusing on his comments following Norway's dramatic World Cup exit and his son Erling Haaland's tournament performance.
20K+ searches · 1,000% growthFirst recent appearance
erling haalandhaalandsorloth
05
SportsNew
malmö ff mot ifk göteborg
The Multiannual Financial Framework (MFF) has become a hot search topic in Sweden, tied to discussions about EU budget negotiations and Malmö FF's matches versus IFK Göteborg.
10K+ searches · 1,000% growthFirst recent appearance
mffmff göteborg
06
PoliticsNew
lindsey graham
Searches spiked following the death of Senator Lindsey Graham, reflecting public interest in his political impact and legacy.
10K+ searches · 1,000% growthFirst recent appearance
supporterlindsay graham
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07
SportsNew
hammarby mot kalmar ff
People are actively following the Hammarby versus Kalmar FF football match and its results in Sweden.
10K+ searches · 1,000% growthFirst recent appearance
hammarbyhammarby fotbollifk göteborg
08
SportsEmerging
argentina vs switzerland
There is strong interest in watching the Argentina versus Switzerland football match through various live streams and replays.
10K+ searches · 1,000% growthRank fell 2 places
argentina switzerlandargentina vs schweiz
09
SportsNew
allsvenskan
Fans are following the Allsvenskan football league, including recent matches and player transfers.
10K+ searches · 300% growthFirst recent appearance
aik matcher
10
LifeNew
förälder
The trend 'förälder' is gaining attention in Sweden, particularly regarding critiques about Sveriges Radio's news site accessibility for the hearing impaired.
5K+ searches · 1,000% growthFirst recent appearance
11
LifeSurging
strandvägen
The search term 'strandvägen' is rising in Sweden with diverse references including historical artifacts, banking, coworking spaces, and art.
2K+ searches · 800% growthSearch volume up 100%
12
SportsNew
gothia cup 2026
Interest in Gothia Cup 2026 is rising as teams from around the world prepare to participate in this large international youth football tournament held in Sweden.
2K+ searches · 100% growthFirst recent appearance
gothia cup
Culture / Following | 2 hours ago
jan guillou
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 1K+ recent searches and 400% growth. People are searching to follow a developing event.
First recent appearance
Reporting and context
Source coverage helping explain why this topic is moving.
SF Studios Boards ‘Evil’ Series, Based on Jan Guillou’s Bestseller (EXCLUSIVE) - Variety
Jan Guillou - IMDb
Dramacorp-Pampas boards Jan Guillou adapted The Great Century - Nordisk Film & TV Fond
The Swedish Newspaper of America - nordstjernan.com
Talisman: Quirky Swedish Drama Starring Per Graffman Makes US Debut - The Euro TV Place
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.