Largest attention lane
Sports
63.1% average weekly attention
Weekly Pulse ReportsWeek in progress
Weekly data report - Jul 20–Jul 26, 2026
Global search trends report for July 20–26, 2026
An original measurement of what held attention, what changed, and where search behavior departed from the global pattern.
Editor's notebook · Week so far
What stood out in global search this week.
Aviation IncidentCelebrity PerformancesFIFA World Cup 2026Political Leadership Changes
Global search interest this period was overwhelmingly focused on the 2026 FIFA World Cup, with Spain's narrow victory over Argentina dominating multiple regions worldwide. Ferran Torres emerged as a standout sports figure after scoring the decisive final goal, while Rodri's Golden Ball win further highlighted Spain's domination. The World Cup final halftime show featuring Shakira, Madonna, BTS, and Justin Bieber triggered a surge of curiosity across diverse markets.