Attention shifts
Which subjects gained or surrendered share across the week.
Original data reports
A weekly measurement of what the world searched for, what lasted, and where the global story split into distinctly local ones.
Latest report · Week in progress
Jul 20, 2026–Jul 26, 2026 · 48 regions
Read the findingsWhich subjects gained or surrendered share across the week.
Whether people were following, planning, explaining, buying, or debating.
The signals that remained visible across multiple daily readings.
Where a country’s category mix most diverged from the global average.
Report archive
Explore weekly reports tracking global search attention, search intent, durable topics, and country-level differences. Each edition becomes a permanent historical record when the week closes.