Topic signal in United Arab Emirates
Updated Jul 27, 2026
squishy toys
Squishy toys gained sudden popularity alongside safety concerns and recalls of counterfeit versions.
Signal snapshot
- Region
- United Arab Emirates
- Observed
- Jul 27, 2026
- Searches
- 200+
- Growth
- 500%
The quick read
What's driving the attention
Squishy toys gained sudden popularity alongside safety concerns and recalls of counterfeit versions.
The trend of squishy toys has captivated both children and adults, leading to a surge in interest. These tactile toys are popular for stress relief and sensory engagement. However, concerns have arisen due to the seizure and recall of imitation squishy toys containing toxic benzene, prompting warnings from parents and authorities. The phenomenon reflects a broader cultural fascination with fidget toys while raising awareness about consumer safety and counterfeit product risks.
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Read the reporting
Sources used to understand and contextualize this search.
- 01
The New York Times
Kids (and Adults) Are Obsessed With Squishy Toys and Fidget Trading - The New York Times - 02
BBC
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