Major sports events drive surges in Canadian sports interest: The FIFA World Cup 2026 matches, including England vs Ghana and Panama vs Croatia, have sparked huge sports engagement in Canada, alongside major NHL,
Archived Pulse in Canada
Country pulse digest
Wednesday, June 24, 2026
Archived Pulse in Canada
Canada's top search interests span major FIFA World Cup matches, NHL trades, retail events such as Amazon Prime Day, historic lottery wins, cultural celebrations in Quebec, and concerns around healthcare fraud, technology outages, and severe weather.
Active topics
24
Search volume
406K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports54% (13)
Culture13% (3)
Money13% (3)
World4% (1)
Politics4% (1)
Entertainment4% (1)
Technology4% (1)
Weather4% (1)
Why people are curious
People in Canada are primarily curious about major sports events such as the FIFA World Cup and NHL trades, driven by following interests to keep up with live updates, player moves, and expert analyses. Additionally, consumers browse for buying opportunities during Amazon Prime Day and seek information about new food offerings like Dairy Queen's Blizzard flavors. The historic lottery jackpot win grabs wide attention as a feel-good story to follow. Cultural interest peaks around Quebec’s Fête Nationale as residents plan celebrations.
What to know now
The pulse, explained
Consumer buying activity surges around Amazon Prime and new desserts: Amazon Prime Day and Dairy Queen's new Blizzard flavors highlight strong consumer buying interest during seasonal sales and product launches.
Big lottery wins and NHL trades capture Canadian attention: Historic lottery jackpot winners and significant NHL trades have captured broad Canadian public and media attention, reflecting interests in financial
Culture and politics inspire public concern and event planning: Quebec’s Fête Nationale celebrations evoke strong cultural planning searches, while healthcare fraud charges in the US trigger political concern.
Technology outages and weather emergencies prompt public vigilance: Instagram outages and storm threats have triggered worried inquiries, showing attention to technology reliability and severe weather risks.
Ranked searches
What people are curious about in Canada
The leading searches, their context, and the related questions forming around them.
01
CultureNew
canada most affordable cities
5K+ searches, 1,000% growth.
5K+ searches · 1,000% growthFirst recent appearance
royal lepage canadian affordability survey
02
SportsNew
england vs ghana
The match between England and Ghana at the FIFA World Cup 2026 ended in a 0-0 draw, attracting significant attention.
100K+ searches · 1,000% growthFirst recent appearance
ghana vs englandengland ghana
03
SportsSurging
panama vs croatia
The World Cup 2026 match between Panama and Croatia is widely followed with expert predictions and live viewing options.
50K+ searches · 1,000% growthSearch volume up 2400%
croatiacroatia world cup
04
SportsNew
portugal national football team
Changan Automobile has formed a global strategic partnership with the Portugal national football team, emphasizing the team's FIFA ranking and global profile.
50K+ searches · 1,000% growthFirst recent appearance
portugal national football team vs uzbekistan national football team standingsportugal – ouzbékistan
05
MoneyNew
amazon prime
Amazon Prime Day generates significant consumer interest in Canada with many looking to capitalize on the biggest deals and discounts available.
50K+ searches · 50% growthFirst recent appearance
amazon canadaamazonamazon.ca
06
SportsNew
william eklund
Ottawa Senators' acquisition of William Eklund from the San Jose Sharks has triggered a surge in searches tied to NHL trades and draft picks in Canada.
20K+ searches · 1,000% growthFirst recent appearance
eklundnhl draft 2026nhl trade tracker
07
MoneyNew
canadian lottery winners siblings duo
Two Canadian siblings from Toronto have made history by winning a $75 million Lotto Max jackpot, attracting substantial public and media attention.
20K+ searches · 1,000% growthFirst recent appearance
lotto max jackpot
08
SportsEmerging
giannis trade
There is a significant surge in interest around Giannis Antetokounmpo's potential trade to the Miami Heat and its impact on the team's roster and lineup.
20K+ searches · 600% growthRank fell 3 places
miami heatmiami heat roster
09
SportsNew
simon nemec
Interest has sharply increased in the NHL trade involving Simon Nemec moving from the Devils to the Flames, along with related players and draft picks.
10K+ searches · 1,000% growthFirst recent appearance
nhl tradesflames de calgarymaxim tsyplakov
10
WorldNew
seth scott hatfield
People are seeking explanations about Seth Scott Hatfield, the alleged shooter in Montreal, and his background including conspiracy theories and ideology.
10K+ searches · 1,000% growthFirst recent appearance
lethbridgemichel mizrahiseth hatfield lethbridge
11
SportsNew
jordan kyrou
Jordan Kyrou was traded from the St. Louis Blues to the Washington Capitals, generating significant search interest.
10K+ searches · 1,000% growthFirst recent appearance
connor mcmichaelmilton gastrinkyrou
12
CultureNew
fete nationale quebec
Quebec's Saint-Jean-Baptiste Day is a major cultural event, prompting searches about celebrations and public schedules.
10K+ searches · 300% growthFirst recent appearance
saint jean baptistespectacle st jean
Culture / Buying | 9 hours agoNew
canada most affordable cities
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 5K+ recent searches and 1000% growth. People are searching to evaluate a purchase or offer.
First recent appearanceConfidence: low
Reporting and context
Source coverage helping explain why this topic is moving.
Two of Canada's most affordable cities for 2026 are in Ontario - blogTO
Canada’s Most Affordable Cities - CTV News
Thunder Bay ranked one of Canada’s most affordable cities for home ownership - Your Thunder Bay
Canada’s Most Affordable Cities To Buy A Home (in November 2025) - Money.ca
Six of Canada’s most affordable cities for rent are in Alberta - Lethbridge News Now
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.