ctv

The quick read

What's driving the attention

CTV refers to connected TV advertising and streaming TV platforms, with key developments in program-

Connected TV (CTV) involves advertising on streaming TV platforms accessible via internet-connected devices. Notable recent developments include Magnite's partnership with Dentsu to enhance programmatic CTV ad solutions in Sweden, aiming to streamline streaming TV ads. Apparel brand Tuckernuck has implemented strategic approaches to improve its CTV ad performance.