le sac de chips

The quick read

What's driving the attention

Searches have surged for topics related to popular cultural and social events in Canada, including Olympic moments and local controversies.

In Canada, the term 'le sac de chips' has seen a 700% increase in search volume, driven by multiple culturally relevant and viral stories. These include an Olympic gold medalist liking a popular meme about a bag of chips, actor Sylvain Marcel enjoying time in the South, former Bank of Canada governor Mark Carney commenting on hockey fandom, a trucker upset about a blocked access to the Mercier bridge, and contentious use of AI to create fictitious women for political purposes in Quebec.