pickup truck

The quick read

What's driving the attention

Searches increased around pickup trucks due to new electric models announced and recent accident reports involving pickups.

There is a rise in search activity concerning pickup trucks prompted by several recent news items. Automakers like Ford and Volkswagen are making headlines with announcements about new small, affordable electric pickup trucks targeted at the North American market, including a new model named the Fathom. Concurrently, several reports of accidents involving pickup trucks, including serious injuries and fatalities, have been covered by local media.