The quick read

What's driving the attention

Perez Hilton is gaining attention for his comments and interactions with celebrities in Denmark.

The trend involving 'Perez Hilton' centers on the American celebrity blogger's public praise for music artists like Ida Maria, as well as his comments on notable figures such as Marius Borg Høiby and Swedish singer Agnes. Danish media covers his interactions and influence, which explains the 1,000% growth in search volume. People are following his cultural commentary and celebrity endorsements in Denmark.