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The quick read

What's driving the attention

The Moomins have gained fresh interest in Finland through exhibitions and cultural events, leading to increased online searches.

The Moomins remain a beloved cultural icon in Finland, as shown by a surge in searches related to exhibitions and events. Recent news features about Moomin-themed activities include a new Moomin exhibition in New York Botanical Garden, discussions about the Moomins helping people cope during crises, and updates about new product collections. These events keep the Moomins relevant and celebrated in contemporary culture.