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Sky is acquiring ITV’s broadcast and streaming division in a major British media deal.

Sky’s purchase of ITV’s broadcast and streaming arm for up to $2.1 billion represents a transformative moment in British broadcasting. This deal impacts the UK media landscape by consolidating major television services under a single umbrella, potentially changing programming, competition, and consumer experiences. The acquisition is expected to reshape how British audiences access popular shows and streaming content, integrating ITV’s legacy assets with Sky’s technological infrastructure.