Topic signal in United Kingdom
Updated Jun 29, 2026
squishy
Authorities have issued urgent warnings about the safety risks of heating squishy toys, which can cause serious injuries to children.
Signal snapshot
- Region
- United Kingdom
- Observed
- Jun 29, 2026
- Searches
- 20K+
- Growth
- 1,000%
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What's driving the attention
Authorities have issued urgent warnings about the safety risks of heating squishy toys, which can cause serious injuries to children.
Following reports of children suffering serious burns and skin grafts caused by heating squishy toys like NeeDohs in microwaves, UK officials and news outlets have issued urgent safety warnings. The viral trend of heating these soft toys releases harmful VOCs and can lead to severe injuries, prompting stores to sell out stock and parents to be advised to discard these toys to protect children from harm.
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