Public Lottery for Subsidized Flats ('居屋攪珠'): A major surge in interest revolves around the lottery for subsidized housing flats under Hong Kong's Home Ownership Scheme slated for 2025 and 2026.
Archived Pulse in Hong Kong
Country pulse digest
Friday, July 10, 2026
Archived Pulse in Hong Kong
Hong Kong sees significant public interest in the upcoming Home Ownership Scheme lottery, celebrity personal news, educational planning, international football events, and issues surrounding scams and political incidents.
Active topics
13
Search volume
34.4K
Leading topic
Entertainment
Attention mix
What the country is searching
13
Entertainment31% (4)
Money31% (4)
Sports15% (2)
Life8% (1)
Culture8% (1)
Politics8% (1)
Why people are curious
People in Hong Kong are primarily planning and preparing for significant upcoming events, such as applying for subsidized housing through the Home Ownership Scheme lottery and making decisions about schooling options. Entertainment followers are actively keeping up with celebrity news and developments, reflecting a strong following culture. Sports enthusiasts seek live match information and wish to better understand football's governing bodies, reflecting a desire to stay engaged with key sporting events. Meanwhile, concerns about scams and political incidents are driving people to seek preventive advice and updates, indicating a cautious approach towards security and social stability.
What to know now
The pulse, explained
Entertainment News: Lui Fong and 黃佩霞: Hong Kong entertainment news draws curiosity on personalities such as Lui Fong becoming a father at 55 and relationship developments of Huang Pei Xia.
International Football Interest: Fans are following international sports events, especially the Spain vs Belgium World Cup match and local football administration information.
School Choices in Ma On Shan: Educational planning prompts searches for Ma On Shan's Xin Yi School ('馬鞍山 信義 學校'), indicating parental and student preparation activities.
Security and Social Issues: Growing public vigilance surfaces with increased searches on scams, especially in cryptocurrency fraud prevention, and political concerns including a
Ranked searches
What people are curious about in Hong Kong
The leading searches, their context, and the related questions forming around them.
01
EntertainmentSurging
iu
Interest in 'iu' has surged in Hong Kong, covering topics from Korean celebrity IU to Indiana University sports news.
1K+ searches · 1,000% growthSearch volume up 900%
02
MoneySurging
居屋攪珠
The search term '居屋攪珠' relates to the public lottery for Hong Kong's Home Ownership Scheme flats in upcoming years.
20K+ searches · 1,000% growthSearch volume up 100%
居屋2025居屋2026居屋
03
EntertainmentSurging
呂方
Interest in Lui Fong has spiked notably due to recent personal news and his connections in Hong Kong entertainment.
5K+ searches · 1,000% growthSearch volume up 100%
04
EntertainmentSurging
黃佩霞
Searches for 黃佩霞 have increased sharply, driven by recent news linking her to actor Bosco Wong.
2K+ searches · 1,000% growthSearch volume up 100%
05
LifeSurging
馬鞍山 信義 學校
People in Hong Kong are searching for 馬鞍山 信義 學校, indicating interest in this school.
2K+ searches · 1,000% growthSearch volume up 100%
馬鞍山信義學校
06
SportsSurging
西班牙對比利時
Hong Kong users are actively searching for live broadcasts and schedules of the Spain vs Belgium World Cup match.
2K+ searches · 700% growthSearch volume up 100%
viutv世界盃直播世界盃賽程viutv 世界盃
07
CultureSurging
jupas
JUPAS is a competitive university admission system in Hong Kong facing increased competition and policy changes.
1K+ searches · 400% growthRank improved 3 places
dse 放榜
08
EntertainmentSurging
功夫女足
Stephen Chow returns with a new film titled 'Kung Fu Soccer' featuring notable actors.
500+ searches · 200% growthSearch volume up 100%
09
MoneyNew
惠 康 88 折
There is a surge in searches related to an 88% discount promotion at a retail chain in Hong Kong.
200+ searches · 1,000% growthFirst recent appearance
萬寧88折
10
MoneySurging
食用油
Interest in edible oil has surged, highlighting biofuel initiatives and urban sustainability efforts in Japan and Taiwan.
200+ searches · 700% growthSearch volume up 100%
11
MoneySurging
詐騙
People are increasingly seeking information on scams, particularly cryptocurrency and fraud prevention measures.
200+ searches · 400% growthSearch volume up 100%
12
PoliticsSurging
華富邨謀殺案
There is increased attention on political and social issues in Hong Kong, including a notable murder case and broader human rights concerns.
200+ searches · 300% growthSearch volume up 100%
香港人
Entertainment / Following | 2 days ago
Why it matters
SurgingSearch attention is rising quickly across recent snapshots, backed by 1K+ recent searches and 1000% growth. People are searching to follow a developing event.
Search volume up 900%
Reporting and context
Source coverage helping explain why this topic is moving.
IU, Lee Jong-suk break up after 4 years of public dating - The Korea Times
Here’s where IU football is ranked in ESPN’s updated Football Power Index for 2026 - The Daily Hoosier
Family of late namesake says it didn’t know IU removed most of McKinney Fountain - Indiana Public Media
Quotes: Everything IU basketball junior center Samet Yigitoglu said after Tuesday’s practice - Inside the Hall
Fernando Mendoza says he took a "huge pay cut" to play at Indiana: 'It was the right decision' - 247Sports
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.