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Tamil Nadu has launched an online liquor booking portal for easier customer access to TASMAC outlets, attracting growing searches.

TASMAC, Tamil Nadu's government liquor retailer, has introduced an online liquor booking platform allowing customers to conveniently order liquor online and pick up at physical outlets. This new service, launched recently, is covered widely in leading Indian media, with users seeking information on how to book online through apps and websites. The portal has triggered a 200% increase in searches, reflecting consumer interest in planning their purchases using the digital system.