h&m trending in Italy

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Country pulse digest

Saturday, July 4, 2026

Archived Pulse in Italy

In Italy, the dominant search trends reflect a strong following of the 2026 FIFA World Cup matches, especially Argentina's narrow win over Cape Verde, alongside heightened political interest in Luigi Di Maio’s diplomatic activities.

Active topics

Search volume

560K

Leading topic

Sports

Attention mix

What the country is searching

Sports38% (9)

Culture17% (4)

Health13% (3)

Money8% (2)

Politics8% (2)

World8% (2)

Weather4% (1)

Entertainment4% (1)

Why people are curious

The predominant intent underlying these Italian search trends is following and staying updated with high-profile sports events, particularly the FIFA World Cup 2026, where fans seek live streams, scores, player stats, and analyses to keep pace with tournament developments and national team performances. Political searches demonstrate a following intent to understand Luigi Di Maio's diplomatic efforts connected to international stability. Health-related searches reflect worrying intent as people seek information and updates on the fentanyl crisis and related public safety incidents.

What to know now

The pulse, explained

Sports focus on Argentina vs Cape Verde FIFA World Cup matches: Argentinian football matches in the 2026 FIFA World Cup, especially against Cape Verde, have generated massive search volumes in Italy, indicating a r

Political attention on Luigi Di Maio's Gulf diplomacy: Significant search interest surrounds Luigi Di Maio's diplomatic efforts in Gulf security, reflecting political engagement in Italy.

Growing public alarm over fentanyl drug crisis: Health concerns about fentanyl have surged after thefts and escalating drug crises, highlighting public worry about opioid misuse.

Cultural interest in Aurora Ramazzotti and Francesco De Gregori: Entertainment and culture see spikes in interest for Aurora Ramazzotti’s wedding plans and updates about singer Francesco De Gregori.

Italian tennis players and Wimbledon surprises draw attention: Tennis news captivates with updates on Shintarō Mochizuki’s Wimbledon upset win and the doubles matches of Italian players Paolini and Errani.

Ranked searches

What people are curious about in Italy

The leading searches, their context, and the related questions forming around them.

Image via graziamagazine.com

MoneyDeclining

h&m

H&M is trending prominently as shoppers look for popular fashion pieces and home collections ahead of seasonal changes.

20K+ searches · 400% growthLast seen 9 days ago

SportsDeclining

argentina - capo verde

Many people in Italy are searching for the live streaming and updates on the Argentina vs Cape Verde match in the 2026 FIFA World Cup.

100K+ searches · 1,000% growthLast seen 9 days ago

capo verdeargentina capoverdeargentina mondiali

Image via OperaWire

SportsDeclining

australia egitto

The Australia vs Egypt football match is generating high search interest in Italy, focusing on player availability and match lineups.

100K+ searches · 1,000% growthLast seen 9 days ago

australia - egittoegittoegitto australia

Image via Al Majalla

PoliticsDeclining

di maio

Luigi Di Maio is a major topic of interest in Italy due to his recent diplomatic activities related to Gulf region security.

50K+ searches · 1,000% growthLast seen 9 days ago

luigi di maio

Image via Al Jazeera

SportsDeclining

argentina vs cabo verde

Argentina narrowly defeated Cape Verde 3-2 in a thrilling FIFA World Cup 2026 match that captured significant attention in Italy.

50K+ searches · 1,000% growthLast seen 9 days ago

argentinaargentina - cabo verde

CultureDeclining