FIFA World Cup Matches Dominate Searches: There is a massive surge in interest in the upcoming and ongoing FIFA World Cup 2026 matches involving France vs Iraq and Argentina vs Austria, with a
Regional Pulse in Italy
Country pulse digest
Tuesday, June 23, 2026
Regional Pulse in Italy
Italy's search trends are dominated by FIFA World Cup 2026 matches involving France, Iraq, Argentina, and Austria, alongside rising concerns about AI-driven phishing scams. Local human interest cases and sports leadership changes also attract attention.
Active topics
24
Search volume
484K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports25% (6)
Life17% (4)
Money13% (3)
World8% (2)
Weather8% (2)
Entertainment8% (2)
Culture8% (2)
Politics8% (2)
Technology4% (1)
Why people are curious
The predominant intent behind these searches is following major live sports events, particularly the FIFA World Cup matches involving Italy and other prominent national teams, demonstrating attentiveness to schedules, results, and broadcasts. The rising volume of cybersecurity-related searches indicates a worrying intent to understand and protect against the spike in AI-enabled phishing attacks. Searches about local missing persons and public figures show an intent to follow ongoing news developments and public interest stories. Searches related to retail stores and travel suggest planning activities for personal projects and leisure.
What to know now
The pulse, explained
Rise in AI-Powered Phishing Attacks: Phishing scams are rapidly increasing, with AI technology making it harder to identify fraudulent attempts, raising cybersecurity concerns in the
Notable Local News and Sports Leadership Changes: The disappearance and recovery of two sisters near Civitella Alfedena and public attention on Italian sports governance reforms are gaining traction.
Cultural and Social Topics: Italian pop culture figures like Fabrizio Corona and explanations around Asperger's syndrome related to Carlos Corona are generating public curiosity.
Lifestyle and Planning Interest: Consumers are planning home improvement projects with growing interest in Leroy Merlin Marcon, alongside searches related to train travel and scenic
Explore by topic and intent
Follow every part of the Italy pulse
Choose a category, then follow the reason people are searching.
Ranked searches
What people are curious about in Italy
The leading searches, their context, and the related questions forming around them.
01Sports
francia iraq
Interest is high in the upcoming sports match between France and Iraq, with many searching for where to watch the game and updates on the teams.
100K+ searches · 1,000% growth
francia - iraqfranciafrancia iraq dove vederla
02Sports
argentina - austria
Searches spike around Argentina's participation in the 2026 World Cup, especially their match versus Austria and Lionel Messi's record-breaking performance.
100K+ searches · 1,000% growth
argentina
03Life
sindrome di asperger figlio corona
People are searching for information related to Carlos Corona, including his background and connection to Asperger's syndrome.
50K+ searches · 1,000% growth
carlos maria coronacarlos corona
04Technology
phishing
Phishing attacks are increasing rapidly, with AI making scams harder to detect.
20K+ searches · 1,000% growth
05World
sorelle ritrovate a formia
The disappearance and later discovery of two sisters from Civitella Alfedena has drawn public attention in Italy.
20K+ searches · 1,000% growth
stefano di giacintovalentina d acunto
06Money
leroy merlin marcon
Leroy Merlin Marcon is a popular search likely related to home improvement and shopping plans.
20K+ searches · 1,000% growth
07Weather
alex schwazer
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growth
schwazeragenziaepo
08Entertainment
bambino
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growth
minimotonotizie oggi
09Money
maurizio landini
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growth
italiaguido crosetto
10Sports
malago
Giovanni Malagò has been elected president of the Italian Football Federation (FIGC).
20K+ searches · 1,000% growth
giovanni malagòfigcmalagò
11Sports
france vs iraq
The France versus Iraq match at the FIFA World Cup was delayed due to severe weather in Philadelphia.
10K+ searches · 1,000% growth
france iraqphiladelphia
12Culture
fabrizio corona
Fabrizio Corona, a controversial Italian paparazzi figure, has garnered renewed public attention.
10K+ searches · 1,000% growth
Sports / Following | 13 hours ago
malago
Reporting and context
Source coverage helping explain why this topic is moving.
Official: Malagò elected new FIGC President - Yahoo Sports
Giovanni Malagò elected president of the crisis-laden Italian soccer federation - AP News
Giovanni Malagò elected president of the crisis-laden Italian soccer federation - The Killeen Daily Herald
New FIGC president Malago admits: “I’m a Roma fan.” - RomaPress
Giovanni Malagò elected as president of Italian Football Federation - Wanted in Rome
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.