1. ufc
SportsInterest in UFC has surged in Italy by 300%, driven by a high-profile UFC event linked to former President Trump at the White House.
1K+ searches · 300% growth
Sunday, June 14, 2026
Archived Pulse in Italy
Italy’s top search trends show a mix of intense sports engagement, especially around the FIFA World Cup and NBA Finals, alongside interest in regional culture and political events.
22
Sports82% (18)
Politics9% (2)
Culture5% (1)
Entertainment5% (1)
Quick context
Brazil vs Morocco Football Match: The Brazil vs Morocco football match is generating huge interest with fans following team lineups and Neymar's status.
Spurs vs Knicks NBA Finals: The Spurs-Knicks NBA Finals Game 5 is a major focus with intense media coverage and fan engagement in Italy.
Abruzzo Region Cultural Interest: Abruzzo's culinary and architectural culture is attracting increased curiosity highlighting pasta, wine, and design.
Why people are curious
People in Italy are primarily driven by a strong intent to follow and watch major international sports events, particularly the FIFA World Cup matches involving Brazil, Morocco, Qatar, Switzerland, and others, as well as the high-stakes NBA Finals between the Spurs and Knicks. The sports-related searches focus on updates, live viewing options, player news, and match results, reflecting passionate fan engagement. Additionally, curiosity about cultural topics like Abruzzo and its culinary heritage shows a desire to explore and understand Italian regional identity.
What people are curious about in Italy
2. brasile - marocco
SportsThe trend 'brasile - marocco' is trending due to heightened interest in the Brazil vs Morocco football match, driven by updates on team lineups and Neymar's recovery status.
200K+ searches · 1,000% growth
Related searches: marocco brasile, brasile, brasile calcio
3. qatar svizzera
SportsThe high search interest in 'Qatar Svizzera' relates to following a major sports event, likely a football match between Switzerland and Qatar, possibly during the World Cup.
50K+ searches · 1,000% growth
Related searches: svizzera qatar, qatar - svizzera, svizzera
4. brazil vs morocco
SportsInterest in the Brazil vs Morocco match at the 2026 FIFA World Cup is surging, with fans seeking information on how to watch the game live, TV schedules, and streaming options.
50K+ searches · 1,000% growth
Related searches: brazil morocco, 2026, ismael saibari
5. spurs - knicks
SportsThe Spurs versus Knicks NBA Finals series is generating intense interest in Italy, with record-high search activity and widespread media coverage.
10K+ searches · 1,000% growth
Related searches: nba, knicks, nba finals
6. abruzzo
CultureThe term 'Abruzzo' encompasses a region known for its authentic Italian pasta, versatile wines, and architectural designs, sparking increased interest in its cultural offerings.
10K+ searches · 1,000% growth
7. haiti scozia
SportsThe trend 'haiti scozia' reflects a surge in interest regarding the football match or competition between Haiti and Scotland, likely related to the ongoing World Cup events.
5K+ searches · 1,000% growth
Related searches: haiti - scozia, scozia haiti, scozia calcio
8. amorim
SportsRuben Amorim is trending amid strong speculation that he will become the next AC Milan manager, drawing significant attention in the sports community.
5K+ searches · 1,000% growth
9. neymar
SportsNeymar is a key topic in Italy right now due to his status on the bench for Brazil's 2026 World Cup opener against Morocco without playing.
5K+ searches · 700% growth
10. bouaddi
SportsAyyoub Bouaddi is an 18-year-old football talent gaining attention after a strong performance in the World Cup, attracting significant transfer interest from clubs like Arsenal.
2K+ searches · 1,000% growth
11. haiti
SportsPeople are searching for live updates and ways to watch the Haiti vs Scotland match in the FIFA World Cup 2026.
1K+ searches · 800% growth
Related searches: haiti vs scotland
12. 13 giugno
PoliticsOn June 13, Italy is experiencing notable events including political demonstrations and labor strikes, alongside local activities and reopenings.
1K+ searches · 200% growth
The UFC-related search volume in Italy has increased dramatically by 300%, reflecting growing public interest. This spike coincides with a notable UFC spectacle held on the White House South Lawn, intended to energize Trump's political base, as reported by major outlets like WSJ and AP News. Coverage includes details about fighters' weigh-ins and an incident involving UFC fighter Tim Means' arrest, contributing to the overall attention and public engagement with the event.
Context5
Pulse30
Velocity30
WSJ
Trump Bets on South Lawn UFC Spectacle to Energize His Political Base - WSJ
AP News
Inside the crowd drawn to Trump’s unusual UFC fight night at the White House - AP News
MMA Junkie
New footage shows UFC fighter Tim Means' gunpoint arrest - MMA Junkie
Yahoo Sports
UFC Freedom 250 weigh-in results, video: Alex Pereira heavier than Ciryl Gane; all fighters on point..
The Independent
Trump UFC fight live: Unexpected double threat emerges ahead of President’s birthday event on White ..