Sports: World Cup Matches Drive Intense Search Activity: Kenyan sports fans are highly engaged with upcoming 2026 World Cup matches, focusing on predictions and streaming options for key games such as 'arg'v
Archived Pulse in Kenya
Country pulse digest
Tuesday, July 7, 2026
Archived Pulse in Kenya
Kenyan search trends show a strong focus on the 2026 World Cup matches with keen interest in predictions and viewing options, coupled with planning for excise duty returns in June 2026.
Active topics
10
Search volume
24.5K
Leading topic
Sports
Attention mix
What the country is searching
10
Sports50% (5)
Politics20% (2)
Money10% (1)
Culture10% (1)
World10% (1)
Why people are curious
People in Kenya are primarily following key 2026 World Cup matches to track outcomes and watch games live, showing strong sporting engagement. They are also planning ahead by seeking information on excise duty returns to comply with tax obligations. Interest in Kenya Defence Forces news stems from following security developments and partnerships. Meanwhile, queries about universities reflect a desire to understand challenges like funding cuts and access to technology. The Mbappé racism controversy has triggered debate and reflection on social issues connected to sports, indicating curiosity driven by current events and broader societal concerns.
What to know now
The pulse, explained
Money: Rising Attention to Upcoming Excise Duty Returns: Interest is growing around tax planning with many focusing on excise duty returns due in June 2026, signaling preparation for fiscal obligations.
Politics: Security and Defence Cooperation in Focus: Significant searches relate to Kenya Defence Forces' expanded security partnerships and AI training initiatives, reflecting public attention to these,
Culture: Higher Education Challenges Garner Concern: University-related queries are climbing sharply with concerns over funding cuts and equal access to tech and AI resources in Kenyan higher education.
Sports & Social Issues: Racism Controversy Following World Cup Victory: Kylian Mbappé’s condemnation of racist remarks by a Paraguayan senator after the World Cup has ignited debate, spotlighting racism issues in sports.
Ranked searches
What people are curious about in Kenya
The leading searches, their context, and the related questions forming around them.
01
SportsSurging
celeste amarilla
Kylian Mbappé condemned racist remarks made by Paraguayan senator Celeste Amarilla following France's World Cup 2026 victory.
1K+ searches · 600% growthSearch volume up 400%
02
SportsPeaking
argentina vs egypt
People are searching for predictions and viewing options for the Argentina vs Egypt World Cup match.
5K+ searches · 1,000% growthSearch volume up 150%
argentina vs egypt predictionegypt vs argentina
03
SportsEmerging
portugal vs spain prediction
Interest in Lamine Yamal and related World Cup topics is growing, with focus on player performance and tournament stakes.
5K+ searches · 1,000% growthHolding steady
yamalfifa world cup bracketsaymeric laporte
04
SportsEmerging
belgium vs usa
There is increased interest in how to watch Belgium vs USA as well as related World Cup and sports events.
5K+ searches · 1,000% growthSearch volume down 50%
charles de ketelaerewatchusa vs
05
MoneyEmerging
excise duty returns june 2026
Interest in excise duty returns for June 2026 in Kenya is sharply rising, indicating people may be preparing for upcoming tax filing requirements.
2K+ searches · 1,000% growthHolding steady
06
CultureNew
university
Searches around universities in Kenya are rising sharply, with interest possibly driven by news on funding cuts and academic access issues.
2K+ searches · 1,000% growthFirst recent appearance
07
PoliticsSurging
kenya defence forces
Kenya Defence Forces are a key subject of attention, with searches likely following developments on security cooperation and training activities.
2K+ searches · 600% growthSearch volume up 100%
08
PoliticsNew
saba saba day
Saba Saba Day in Kenya on July 7 is marked by protests and governmental warnings against unrest.
1K+ searches · 300% growthFirst recent appearance
saba saba 2026 kenya
09
WorldSurging
kenya
Recent events in Kenya include a flight diversion, education challenges, economic investments, and preparations for protests.
1K+ searches · 100% growthSearch volume up 100%
10
SportsSurging
france vs morocco
The France vs Morocco World Cup quarterfinal match is drawing significant attention as both teams advance deep into the tournament.
500+ searches · 200% growthSearch volume up 400%
Why it matters
SurgingSearch attention is rising quickly across recent snapshots, backed by 1K+ recent searches and 600% growth. People are searching to evaluate a contested public question.
Search volume up 400%
Reporting and context
Source coverage helping explain why this topic is moving.
World Cup 2026: Kylian Mbappe condemns racist posts from Paraguayan senator Celeste Amarilla - BBC
Mbappé fires back at Paraguayan senator’s racist attack after France victory - NBC News
Kylian Mbappé fires back at Paraguayan senator over racist remarks: ‘Despicable woman' - NBC Boston
Mbappé hits back at Paraguay senator’s racist remarks - CNN
FFF seeks legal action against Paraguayan senator over racist abuse - Yahoo Sports
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.