Rise in interest around significant geographic and geopolitical sites: There is significant public interest in the 압록강 (Yalu River) and 황강 댐 (Hwanggang Dam), highlighting concerns or curiosity about geographical and North
Trending searches in South Korea
What people in South Korea are searching for today
Top searches in South Korea in the last 24 hours, with volume, related queries, and context. Updated Jul 21, 2026, 9:32 AM UTC.
Search trend report
Last 24 hours · Updated Tuesday, July 21, 2026
Search trend analysis for South Korea
South Koreans are showing increased curiosity in geographic and political topics, major sports events and athletes, evolving cultural interests, and automotive technology. Entertainment content consumption is also rising notably.
Active topics
24
Search volume
347K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports21% (5)
Culture21% (5)
Entertainment17% (4)
World13% (3)
Life13% (3)
Politics8% (2)
Money8% (2)
Why people are curious
People in South Korea are mainly driven by a desire to follow and stay informed on developing stories and events across different domains. In the realm of world and politics, they follow significant geographical and political changes to remain aware of regional dynamics. Sports fans are actively following competitive events and prominent athletes, signaling a commitment to live updates and player information. Cultural interest is oriented toward watching and understanding trends in tourism, societal issues like marriage, and in entertainment, where demand for content shows through watching performances and shows.
What to know now
The pulse, explained
Growing focus on new political and administrative developments: Searches for '통합특별시' (Integrated Special City) and 서울회생법원 (Seoul Rehabilitation Court) indicate rising public focus on political and administrative
Increased engagement with sports events and athletes: Sports events such as the 중국 오픈 (China Open) and the upcoming 2030 FIFA World Cup, along with athletes including 하주석 and 윤이나, are drawing heightened
Cultural interests expand around tourism and societal themes: Interest in cultural topics is rising with searches for 관광객 (tourists) visiting Bukchon, public figures like 전 성애 and 홍장원, and topics on marriage such
Surge in interest around electric vehicles and automotive technology: Search activity around 자동차 (cars), especially electric vehicles, shows strong consumer attention and market interest in automotive innovations in
Entertainment consumption grows with focus on music, shows, and performances: Entertainment-related searches, including for Bonnie Tyler, 무명전설 show, and 치어리더 (cheerleaders), demonstrate increased demand for media content and
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Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
WorldSurging
압록강
Many users in South Korea searched about 압록강 (Yalu River), likely seeking information on this significant geographic feature.
50K+ searches · 1,000% growthSearch volume up 400%
02
PoliticsSurging
통합특별시
South Koreans are increasingly searching for information about '통합특별시' (Integrated Special City), likely out of curiosity for new administrative or political developments.
20K+ searches · 1,000% growthSearch volume up 900%
03
SportsNew
중국 오픈
Interest in '중국 오픈' (China Open) surged as people followed this major sports event, possibly with focus on athlete 안세영 (An Se-young).
20K+ searches · 1,000% growthFirst recent appearance
안세영
04
CultureSurging
관광객
Tourists are increasingly interested in Bukchon as a new shopping destination according to The Korea Herald.
20K+ searches · 1,000% growthSearch volume up 900%
05
PoliticsNew
서울회생법원
There is rising interest in the Seoul Rehabilitation Court, indicating increased public attention.
10K+ searches · 1,000% growthFirst recent appearance
06
SportsSurging
2030 년 fifa 월드컵
Interest in the 2030 FIFA World Cup has spiked as people follow news about the upcoming event.
10K+ searches · 1,000% growthSearch volume up 400%
2030년 fifa 월드컵
07
MoneyNew
자동차
Interest in automobiles, especially electric cars, is rapidly growing in South Korea.
50K+ searches · 1,000% growthFirst recent appearance
전기 자동차
08
EntertainmentNew
타일러
People are searching for Bonnie Tyler and related performances with Korean subtitles.
10K+ searches · 1,000% growthFirst recent appearance
타일러 라쉬
09
EntertainmentSurging
무명전설
There is a rising curiosity about the Korean entertainment figure 성리 and the show 무명전설.
20K+ searches · 1,000% growthSearch volume up 100%
장민호
10
EntertainmentSurging
치어리더
Searches for 치어리더 (cheerleaders) in South Korea have surged significantly as fans look to watch more cheerleading performances and clips.
20K+ searches · 1,000% growthSearch volume up 900%
11
CultureNew
전 성애
Search interest in 전 성애 (Jeon Seong-ae) has risen sharply, prompting searches to understand who she is or learn about her background.
10K+ searches · 1,000% growthFirst recent appearance
전성애
12
SportsNew
하주석
Interest in 하주석 (Ha Ju-seok) has increased as people seek information about this sports figure and his connection to 유강남 (Yoo Kang-nam).
10K+ searches · 1,000% growthFirst recent appearance
유강남
KRPulse Read
Curiosity mix
5
5
4
3
3
2
2
Sports 21%Culture 21%Entertainment 17%World 13%Life 13%Politics 8%Money 8%
Why People Are Curious
People in South Korea are mainly driven by a desire to follow and stay informed on developing stories and events across different domains. In the realm of world and politics, they follow significant geographical and political changes to remain aware of regional dynamics. Sports fans are actively following competitive events and prominent athletes, signaling a commitment to live updates and player information. Cultural interest is oriented toward watching and understanding trends in tourism, societal issues like marriage, and in entertainment, where demand for content shows through watching performances and shows.
Quick Rundown
The fastest way into today's pulse.
- 01Rise in interest around significant geographic and geopolitical sitesThere is significant public interest in the 압록강 (Yalu River) and 황강 댐 (Hwanggang Dam), highlighting concerns or curiosity about geographical and North
- 02Growing focus on new political and administrative developmentsSearches for '통합특별시' (Integrated Special City) and 서울회생법원 (Seoul Rehabilitation Court) indicate rising public focus on political and administrative
- 03Increased engagement with sports events and athletesSports events such as the 중국 오픈 (China Open) and the upcoming 2030 FIFA World Cup, along with athletes including 하주석 and 윤이나, are drawing heightened
- 04Cultural interests expand around tourism and societal themesInterest in cultural topics is rising with searches for 관광객 (tourists) visiting Bukchon, public figures like 전 성애 and 홍장원, and topics on marriage such
- 05Surge in interest around electric vehicles and automotive technologySearch activity around 자동차 (cars), especially electric vehicles, shows strong consumer attention and market interest in automotive innovations in
- 06Entertainment consumption grows with focus on music, shows, and performancesEntertainment-related searches, including for Bonnie Tyler, 무명전설 show, and 치어리더 (cheerleaders), demonstrate increased demand for media content and
Themes
geopoliticssports eventspolitical changescultural trendsconsumer technologyentertainment consumption
Reasons Behind the Searches
- Following major sports events and athletes during China Open and upcoming FIFA World Cup.
- Seeking information on new administrative changes like 통합특별시 and courts such as 서울회생법원.
- Curiosity about prominent geographical sites connected to regional politics such as 압록강 and 황강 댐.
- Watching cultural trends related to tourism, marriage, and entertainment figures.
- Buying interest in electric cars reflecting technological and market trends.