The quick read

What's driving the attention

The pre-season friendly football match between Palermo and Juventus has attracted strong interest among Malaysian sports fans.

The football match between Juventus and Palermo, part of the men's club pre-season friendlies held in 2026, has seen a 1,000% increase in search interest in Malaysia. Fans are seeking live streams and updates on the game where Juventus secured a 2-0 victory with goals from Yildiz and Milik. The event captures attention as clubs prepare for the season, highlighting international interest in Italian football within Malaysian sports communities.