fiets

The quick read

What's driving the attention

Cycling is trending in the Netherlands with campaigns promoting biking to events and new local trails.

Cycling has seen a surge in popularity in the Netherlands, with promotions encouraging fans to bike to home games for Go Ahead Eagles, rewarding participants with exclusive club merchandise. Various reports highlight cycling-related activities and routes such as scenic lunch and social spots around Zwolle, and the conclusion of the 50th Fiets Drie Daagse event in Sellingen.