Surge in World Cup Football Interest: The Netherlands shows strong interest in major sports events, especially the France vs Sweden football match at the World Cup and Mexico's progress in
Archived Pulse in Netherlands
Country pulse digest
Wednesday, July 1, 2026
Archived Pulse in Netherlands
In the Netherlands, there is a strong surge in interest in international football events, particularly World Cup matches involving France vs Sweden and Mexico vs Ecuador, alongside cultural engagement with the Keti Koti festival.
Active topics
24
Search volume
110.5K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports38% (9)
Culture13% (3)
Technology13% (3)
Life8% (2)
Entertainment8% (2)
Politics8% (2)
Money8% (2)
Health4% (1)
Why people are curious
People in the Netherlands are largely curious about current international football events, following match updates and player highlights for entertainment and connection to global sports. Others seek explanations around coaching changes to understand the future direction of Dutch and international teams. Cultural curiosity focuses on the Keti Koti festival to commemorate and learn about historical issues related to slavery abolition. Health-related searches reflect concerns about contagious diseases and potential risks from dubious health products, indicating a worrying intent to stay informed and safe.
What to know now
The pulse, explained
Cultural Commemoration on the Rise: Growing attention to Keti Koti festival highlights rising cultural engagement with Dutch history and abolition of slavery commemorations.
Health Worries Amid Infectious Disease Rise: Public health concerns are increasing due to infectious disease outbreaks and alarming misinformation about health risks, as seen in rising searches.
Football Coaching Changes Spark Searches: Fans are deeply engaged in football leadership changes, with interest in coaching successions like Koeman's and Guardiola's replacements.
Technology Interest in Digital Identity and AI: Dutch users are preparing for new digital identity trends, showing curiosity about WhatsApp username reservations and AI model releases.
Ranked searches
What people are curious about in Netherlands
The leading searches, their context, and the related questions forming around them.
01
SportsEmerging
france vs sweden
Kylian Mbappé's outstanding World Cup performance has driven significant search interest in the France vs Sweden match.
10K+ searches · 1,000% growthRank fell 3 places
sweden francefrance swedenkylian mbappé
02
SportsEmerging
frankrijk - zweden
People in the Netherlands are intensively searching for information about the football match between France and Sweden, likely related to the World Cup.
20K+ searches · 1,000% growthHolding steady
zweden frankrijkfrankrijk wkuitslag frankrijk zweden
03
SportsNew
opvolger koeman
There is significant interest in who will succeed Ronald Koeman, along with commentary by Dutch journalist Hugo Borst on football matters.
10K+ searches · 1,000% growthFirst recent appearance
hugo borst
04
CultureSurging
keti koti
Interest is growing in the Keti Koti festival and its 2026 commemoration in Amsterdam, a significant event marking the abolition of slavery in the Netherlands.
10K+ searches · 1,000% growthSearch volume up 400%
keti koti 2026keti koti amsterdam
05
LifeNew
ilayda
Search interest in 'ilayda' has surged, with many related to obituaries and local locations.
10K+ searches · 1,000% growthFirst recent appearance
houtenilayda vermist
06
SportsNew
fcupdate.nl
Mexico's World Cup victory over Ecuador has ended a 40-year knockout drought and generated important media coverage.
10K+ searches · 1,000% growthFirst recent appearance
nigel de jongbartina koemanmexico
07
SportsSurging
mexico ecuador
People are following live developments and controversies during the Mexico vs. Ecuador World Cup match.
10K+ searches · 1,000% growthSearch volume up 100%
mexico - ecuador
08
HealthSurging
rivm vreest polycrisis
There is increased concern about the rise of infectious diseases and dubious health risks in the Netherlands.
5K+ searches · 1,000% growthSearch volume up 400%
rijksinstituut voor volksgezondheid en milieu
09
EntertainmentNew
b&b vol liefde
Interest in the Dutch reality TV show B&B vol liefde is growing due to its popularity and related brand partnerships.
5K+ searches · 600% growthFirst recent appearance
10
SportsNew
jeffrey de lange
Jeffrey de Lange is receiving increased attention in football circles during the 2025/26 season.
2K+ searches · 1,000% growthFirst recent appearance
11
TechnologyEmerging
whatsapp gebruikersnaam reserveren
Dutch users are interested in reserving usernames on WhatsApp.
2K+ searches · 1,000% growthRank fell 3 places
12
SportsSurging
mexico vs ecuador
Mexico's victory over Ecuador at the 2026 FIFA World Cup has captured widespread attention.
2K+ searches · 1,000% growthSearch volume up 100%
Why it matters
EmergingThis topic is appearing consistently and beginning to gain attention, backed by 10K+ recent searches and 1000% growth. People are searching to follow a developing event.
Rank fell 3 placesConfidence: medium
Reporting and context
Source coverage helping explain why this topic is moving.
Mbappe makes World Cup history as France brush past Sweden: Live updates and reaction - The New York Times
Is Kylian Mbappe playing? France vs Sweden confirmed lineups for the 2026 World Cup match - World Soccer Talk
Tracking Every Kylian Mbappé Goal At The 2026 World Cup - FOX Sports
Kylian Mbappé scores twice to tie Messi for World Cup lead with 6 goals, France beats Sweden 3-0 - WEAU
France have Kylian Mbappé but are so much more -- and that might make them unbeatable - ESPN
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.