NATO Summit Spurs Searches on Defense and Alliance Cooperation: NATO's recent summit focused on increasing defense spending and alliance unity, drawing high public interest in geopolitical updates.
Archived Pulse in Norway
Country pulse digest
Friday, June 26, 2026
Archived Pulse in Norway
In Norway, search trends are dominated by political interest in NATO affairs and Jens Stoltenberg's role, alongside curiosity about business achievements of Petter Stordalen. Sports fans eagerly follow Norway's upcoming World Cup match against France.
Active topics
10
Search volume
20.4K
Leading topic
Politics
Attention mix
What the country is searching
10
Politics20% (2)
Sports20% (2)
Culture20% (2)
Entertainment20% (2)
Money10% (1)
Life10% (1)
Why people are curious
Norwegian searches predominantly stem from people following important current events, such as NATO’s summit and geopolitical leadership changes involving Jens Stoltenberg, reflecting a desire to stay informed about international security and alliance matters. Business-focused queries about Petter Stordalen illustrate an intent to understand prominent economic figures and their strategies. Sports-related searches demonstrate an enthusiastic following of international football events, especially the Norway vs France World Cup match, indicating a wish to watch or track live sports action.
What to know now
The pulse, explained
Explaining Jens Stoltenberg's NATO Legacy and Perspectives: Interest grows in Jens Stoltenberg's leadership and legacy in NATO post-Trump era, as people seek deeper understanding of geopolitical shifts.
Business Leader Petter Stordalen Draws Attention for Innovation: Norwegians show keen curiosity about billionaire Petter Stordalen's business strategies and hospitality ventures.
'Salt' Trending Amid Environmental, Cultural, and Safety News: Searches for 'salt' cover topics from wildfire restrictions in Utah to environmental and cultural issues, reflecting diverse interests.
World Cup Excitement Builds for Norway vs France Football Match: Fans follow upcoming Norway vs France FIFA World Cup match, seeking media guides and viewing info for the high-profile sports event.
Ranked searches
What people are curious about in Norway
The leading searches, their context, and the related questions forming around them.
01
PoliticsCooling
nato
People are searching for updates on NATO's recent activities and summit discussions involving defense spending and member cooperation.
5K+ searches · 1,000% growthLast seen 5 days ago
02
PoliticsCooling
jens stoltenberg
Searchers want to understand Jens Stoltenberg’s perspectives and legacy as former NATO Secretary General, especially post-Trump era.
5K+ searches · 1,000% growthLast seen 5 days ago
03
MoneyCooling
petter stordalen
There is curiosity about Petter Stordalen’s business ventures, his impact in hospitality, and his new initiatives.
2K+ searches · 1,000% growthLast seen 5 days ago
04
LifeCooling
salt
People are searching about 'salt' due to various topics including wildfire restrictions in Utah, environmental and animal protection issues, hiking in the Wasatch Mountains.
2K+ searches · 1,000% growthLast seen 5 days ago
salt oslo
05
SportsCooling
norge frankrike
Searches for 'norge frankrike' relate to the FIFA World Cup and upcoming Norway vs France soccer match, with fans looking for media guides and match information.
2K+ searches · 200% growthLast seen 5 days ago
norge frankrike vmnorge mot frankrike
06
CultureCooling
kongelig
The term 'kongelig' is trending due to its association with Danish royal terminology in elections, Scandinavian cultural works, and events at the Kongelig Dansk Yachtklub.
2K+ searches · 1,000% growthLast seen 5 days ago
07
CultureCooling
tenåring
The search term 'tenåring' relates to teenagers, with interest rising significantly in Norway.
1K+ searches · 1,000% growthLast seen 5 days ago
08
EntertainmentCooling
iron maiden tons of rock
Interest in Iron Maiden's participation at Tons of Rock festival and other 2026 concerts is rapidly increasing in Norway.
1K+ searches · 600% growthLast seen 5 days ago
09
EntertainmentCooling
keanu reeves
Keanu Reeves has sparked increased interest in Norway due to new film projects and media coverage.
200+ searches · 1,000% growthLast seen 5 days ago
10
SportsCooling
norway vs france
People are searching how to watch and stream the Norway vs France match in the 2026 FIFA World Cup, reflecting strong interest in live updates and viewing options.
200+ searches · 200% growthLast seen 5 days ago
fifa world cup gameswc
Why it matters
CoolingThis topic was last observed 5 days ago; its earlier momentum should now be read as historical, backed by 5K+ recorded searches. People are searching to follow a developing event.
Last seen 5 days agoConfidence: high
Reporting and context
Source coverage helping explain why this topic is moving.
NATO chief’s playbook with Trump: Show him the money - Politico
NATO's Rutte says billions in new defense contracts will be announced at summit - Reuters
NATO’s Rutte gave confused account of Italy’s involvement in Iran war, Meloni says - politico.eu
AP Exclusive: NATO deputy commander wants Turkey summit to spur more defense spending and show unity - AP News
Turkey journalists angered after NATO summit exclusion - dw.com
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.