Topic signal in New Zealand
Updated Aug 3, 2026
imax
Hoyts Cinema is expanding its IMAX offerings in New Zealand amid high demand for blockbuster films shown in the format.
Signal snapshot
- Region
- New Zealand
- Observed
- Aug 3, 2026
- Searches
- 200+
- Growth
- 600%
The quick read
What's driving the attention
Hoyts Cinema is expanding its IMAX offerings in New Zealand amid high demand for blockbuster films shown in the format.
Hoyts Cinema is planning to grow its IMAX presence in New Zealand to meet increasing demand for immersive movie experiences. The move follows strong box office performance from films like 'The Odyssey,' which has extended its run in 70mm IMAX theaters and sold out shows weeks in advance. Internationally, IMAX releases are expanding to hundreds of screens, with places like China seeing a large rollout.
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