Rising interest in pedestrian-related topics: Searches for 'пешеход' (pedestrian) have surged dramatically, indicating public interest in pedestrian-related matters such as safety or urban issues.
Archived Pulse in Russia
Country pulse digest
Thursday, July 2, 2026
Archived Pulse in Russia
In Russia, trending searches show mixed interests with strong engagement in sports events like the FIFA World Cup, rising concerns about financial and social policies, and notable attention to political developments involving Belarus and the European Union.
Active topics
24
Search volume
222.2K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports25% (6)
Money17% (4)
Technology13% (3)
Life13% (3)
Culture13% (3)
Politics8% (2)
World8% (2)
Entertainment4% (1)
Why people are curious
The surge in searches reveals that Russian users are driven by explain-seeking and following intents. Many seek to understand ongoing domestic and international developments—such as new sports fixtures and player news, economic policy changes, social welfare updates, and political events involving Belarus and the EU. Additionally, interest in technological advances and gaming platforms reflects a pursuit of explanations about market changes and product updates. Life-related searches, including pedestrian safety and electricity issues, indicate a need for practical information prompted by local events or concerns.
What to know now
The pulse, explained
FIFA World Cup engagement intensifies in Russia: Interest in FIFA World Cup matches like Belgium vs Senegal and USA vs Bosnia and Herzegovina has sharply increased with fans actively following live,
Growing attention to economic and financial topics: Searches for economic terms like Russia's key interest rate and social benefits are spiking, reflecting growing public concern over finance and policy
Focus on political events and European relations: There is heightened curiosity about political developments involving Belarus and the European Commission, showing increased interest in regional geop
Technology and gaming interests rise sharply: Technology and gaming topics including Epic Games Store, PlayStation 5, and electricity issues are also trending, pointing to engagement with tech and
Ranked searches
What people are curious about in Russia
The leading searches, their context, and the related questions forming around them.
01
TechnologyDeclining
playstation 5
Search volume increased significantly around 'playstation 5' due to Sony's announcement to end physical disc production by 2028.
1K+ searches · 800% growthLast seen 9 days ago
2028
02
LifeDeclining
пешеход
The Russian search trend 'пешеход' shows a rapid increase in interest, likely related to pedestrian topics.
50K+ searches · 1,000% growthLast seen 9 days ago
03
SportsDeclining
бельгия сенегал
Search interest in the Belgium vs Senegal FIFA World Cup match has surged in Russia during the tournament.
50K+ searches · 1,000% growthLast seen 9 days ago
бельгия – сенегалсенегалсенегал бельгия
04
LifeDeclining
2 июля
July 2nd ('2 июля') has gained search interest in Russia, possibly due to news, weather, or cultural events tied to this date.
20K+ searches · 1,000% growthLast seen 9 days ago
05
PoliticsDeclining
беларусь
People are searching about Belarus amid recent political events and international relations.
20K+ searches · 200% growthLast seen 9 days ago
06
MoneyDeclining
ключевая ставка в россии
There is a significant increase in searches about the key interest rate in Russia.
20K+ searches · 1,000% growthLast seen 9 days ago
07
SportsDeclining
сша босния и герцеговина
Searches about the USA vs. Bosnia and Herzegovina soccer match scheduled for July 2, 2026, have spiked.
20K+ searches · 1,000% growthLast seen 9 days ago
сша босниясша – босния и герцеговина
08
MoneyDeclining
страховая пенсия
People in Russia are increasingly searching for information about страховая пенсия, which translates to insurance pension.
5K+ searches · 1,000% growthLast seen 9 days ago
09
CultureDeclining
зелёные ботинки
Interest in green boots (зелёные ботинки) has sharply risen in Russia, indicating a trend or demand for this fashion item.
5K+ searches · 1,000% growthLast seen 9 days ago
10
CultureDeclining
салат
The search for салат (salad) is sharply rising, possibly influenced by cultural or entertainment factors like Eurovision and food events.
5K+ searches · 1,000% growthLast seen 9 days ago
11
SportsDeclining
евгений латышонок
Evgeny Latyshonok is gaining sudden attention in Russia with a notable surge in online searches.
5K+ searches · 1,000% growthLast seen 9 days ago
12
WorldDeclining
аргентина кабо верде
Search interest in Argentina vs Cape Verde is rising in Russia, likely related to a political or sports event involving these countries.
5K+ searches · 200% growthLast seen 9 days ago
президент кабо-вердекабо верде аргентина
Technology / Explaining | 10 days ago
playstation 5
Why it matters
DecliningThis topic was last observed 9 days ago and is no longer part of the current pulse, backed by 1K+ recorded searches. People are searching to understand what happened and why.
Last seen 9 days ago
Reporting and context
Source coverage helping explain why this topic is moving.
Physical disc production ending in January 2028 for new games releasing on PlayStation consoles - PlayStation.Blog
PlayStation will stop releasing games on discs in 2028 - BBC
Sony PlayStation to End Production of Physical Game Discs in 2028 - The Hollywood Reporter
Sony's Shock Decision to Kill Discs on PlayStation From Jan 2028 Tells Us a Lot About PS6, Analysts Believe — Including …
New PlayStation games won’t come on disc in 2028 - FOX 8 News
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.