Spain vs. Portugal football match surge: Massive spike in searches for Spain vs. Portugal football events indicates high Swedish interest in international soccer matches.
Archived Pulse in Sweden
Country pulse digest
Tuesday, July 7, 2026
Archived Pulse in Sweden
In Sweden, major sports events like Spain vs. Portugal and USA vs. Belgium World Cup matches dominate public interest, alongside growing concerns about forest fire risks.
Active topics
18
Search volume
153.5K
Leading topic
Sports
Attention mix
What the country is searching
18
Sports39% (7)
Politics11% (2)
Entertainment11% (2)
Culture11% (2)
World11% (2)
Weather6% (1)
Life6% (1)
Money6% (1)
Why people are curious
People in Sweden are primarily motivated by a following intent as they track live developments in major international sporting events such as football matches between Spain-Portugal and USA-Belgium at the FIFA World Cup 2026. This intent also extends to culture and politics, where users follow media personalities like Pernilla Wahlgren and diplomatic activities involving ambassadors. Additionally, there is a worrying intent evident in searches related to forest fire risks and fire bans, reflecting public concern for safety and environmental conditions. Overall, curiosity is driven by a desire for up-to-date information on events shaping sports, entertainment, politics, and local safety.
What to know now
The pulse, explained
Heightened worry over forest fires and fire bans: Public concerns about forest fire risks surge amid cautionary fire bans in Sweden.
Increased attention on USA vs. Belgium World Cup game: Swedish fans actively follow USA vs. Belgium FIFA World Cup 2026 match, seeking live updates and insights.
Growing curiosity about Gröna Lund attractions and safety: Interest in Gröna Lund amusement park rises due to new rides and safety-related news coverage.
Pernilla Wahlgren's Melodifestivalen hosting increases attention: Swedish viewers explore Pernilla Wahlgren's role in Melodifestivalen, boosting cultural interest.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
PoliticsPeaking
ambassadör
There was a notable increase in searches related to ambassadors, indicating public interest in diplomatic activities and visits.
20K+ searches · 1,000% growthSearch volume up 100%
02
SportsSurging
spanien portugal
Interest in the Spain vs. Portugal sports event surged dramatically, drawing a large search volume in Sweden.
50K+ searches · 1,000% growthSearch volume up 4900%
portugal spanien
03
SportsSurging
usa belgien
Searches around the USA vs. Belgium match spiked sharply as fans tracked the FIFA World Cup 2026 game and its outcome.
20K+ searches · 1,000% growthSearch volume up 300%
belgien usausa vs belgien
04
WeatherSurging
skogsbrand
There is a significant public concern in Sweden about forest fires and related fire bans due to increased risk conditions.
10K+ searches · 1,000% growthSearch volume up 400%
05
EntertainmentSurging
gröna lund
Interest in Gröna Lund amusement park has grown due to new attractions and recent news coverage about past incidents and upcoming rides.
10K+ searches · 700% growthSearch volume up 100%
06
SportsEmerging
portugal mot spanien
People in Sweden are increasingly searching for information about the football match between Portugal and Spain, indicating high interest in this sporting event.
10K+ searches · 1,000% growthRank fell 2 places
odds spanien portugal
07
SportsSurging
usa vs belgium
People are searching for updates and coverage on the USA vs Belgium World Cup match.
10K+ searches · 1,000% growthSearch volume up 100%
usa belgiumbelgium vs usabelgium usa
08
CultureNew
pernilla wahlgren
Interest has risen in Pernilla Wahlgren, partly due to her role on Melodifestivalen Semi-Final 4.
5K+ searches · 1,000% growthFirst recent appearance
09
EntertainmentSurging
lauren bennett
Lauren Bennett's death at age 37 has prompted many to search for news and information about her.
5K+ searches · 1,000% growthSearch volume up 150%
lauren bennett cause of deathgrl
10
SportsSurging
celeste amarilla
Users are seeking information about Celeste Amarilla, a Paraguayan senator who made racist remarks against French footballer Kylian Mbappé after a World Cup match.
2K+ searches · 1,000% growthSearch volume up 100%
11
WorldNew
turkiet
The trend on "turkiet" reflects growing interest in Turkey related to its political, historical, and defense developments.
2K+ searches · 1,000% growthFirst recent appearance
12
LifeSurging
mitt i
Users are looking for reviews and recommendations on various oven mitts and related products for everyday use.
2K+ searches · 1,000% growthSearch volume up 100%
Why it matters
PeakingAttention remains high, but its recent rise is beginning to level off, backed by 20K+ recent searches and 1000% growth. People are searching to follow a developing event.
Search volume up 100%
Reporting and context
Source coverage helping explain why this topic is moving.
Canada’s Ambassador visited Umeå University - Umeå universitet
Pakistani student residence permits will be processed at VFS Doha temporarily from July 9th until August 6th, 2025 - Suo…
Regina Lund ambassadör GoSpeak Up 1 - Cision News
Ambassador Karolina Ostrzyniewska visited Karlskrona - Gov.pl
The remarkable Finnish Toy Smuggler to visit Malta - The Malta Independent
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.