World Cup Football Matches Drive Search Interest: Significant surge in sports-related searches focused on the 2026 FIFA World Cup, especially involving Sweden's matches against Japan and other teams.
Archived Pulse in Sweden
Country pulse digest
Friday, June 26, 2026
Archived Pulse in Sweden
The top search trends in Sweden center on the 2026 FIFA World Cup, particularly Sweden's matches, alongside political interest in Prime Minister Ulf Kristersson's activities and international events. Additionally, cultural topics including art and controversial films saw increased attention.
Active topics
24
Search volume
180.2K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports58% (14)
Life13% (3)
World8% (2)
Politics8% (2)
Entertainment8% (2)
Culture4% (1)
Why people are curious
People in Sweden are actively following sports events, primarily the 2026 FIFA World Cup, to keep up with live match results, player highlights, and tournament developments. The high intent to 'follow' reflects strong national engagement with football and related activities. Interest in political figures like Ulf Kristersson involves 'following' developments and controversies shaping Sweden's domestic and international scene. Searches about earthquakes and civil rights issues are driven by 'worrying' intent, showing concern for global and local safety.
What to know now
The pulse, explained
Politics and Global Events Garner Attention: Growing interest in political and global issues, including Swedish Prime Minister Ulf Kristersson's activities and concerns about earthquakes in far-fl
Culture and Entertainment Trends: Rising curiosity about cultural figures like artist Louise Ekman and entertainment with the controversial film 'Citizen Vigilante'.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
WorldCooling
folkmassa
The search term 'folkmassa' surged in Sweden amid concerns about civil rights during crises and a development in a missing person case.
2K+ searches · 1,000% growthLast seen 6 days ago
02
SportsCooling
japan mot sverige
Searches for 'japan mot sverige' surged due to the high interest in the Sweden vs Japan football match, highlighted by multiple news stories covering related events and incidents.
100K+ searches · 1,000% growthLast seen 6 days ago
sverige japan vmsverige vmaftonbladet
03
SportsCooling
jacob widell zetterström
The surge in searches for 'jacob widell zetterström' is driven by interest in Sweden's football goalkeeper's notable performance during the 2026 FIFA World Cup match against Japan.
20K+ searches · 1,000% growthLast seen 6 days ago
widell zetterströmzetterströmelliot stroud
04
SportsCooling
japan vs sweden
'japan vs sweden' searches increased noticeably as people followed the live events and outcomes of the 2026 FIFA World Cup match between Japan and Sweden.
10K+ searches · 1,000% growthLast seen 6 days ago
sweden japan
05
SportsCooling
nederländerna tunisien
The search trend 'nederländerna tunisien' surged due to interest in recent 2026 World Championship football matches involving the Netherlands and Tunisia.
10K+ searches · 1,000% growthLast seen 6 days ago
tunisien nederländernanederländerna
06
SportsCooling
tyskland ecuador
The 'tyskland ecuador' trend grew sharply as Ecuador achieved a major upset by defeating Germany in the 2026 World Cup.
10K+ searches · 1,000% growthLast seen 6 days ago
ecuadortyskland vmecuador vm
07
SportsCooling
vm 2026
Searches for 'vm 2026' reflect sustained public interest in the 2026 World Cup, including information on opening ceremonies, team anthems, and media coverage, primarily in the U.S.
5K+ searches · 100% growthLast seen 6 days ago
08
WorldCooling
jordbävningar venezuela
People in Sweden are increasingly searching about earthquakes in Venezuela, possibly due to recent seismic events or related news coverage.
5K+ searches · 700% growthLast seen 6 days ago
jordbävning
09
PoliticsCooling
ulf kristersson
Swedish Prime Minister Ulf Kristersson is a trending topic due to his international meetings and domestic controversies.
2K+ searches · 700% growthLast seen 6 days ago
10
SportsCooling
fotbolls vm 2026
Interest in the FIFA World Cup 2026 is rising with increased searches on betting odds and player updates.
2K+ searches · 100% growthLast seen 6 days ago
svt sverige japan
11
SportsCooling
fifa world cup 2026™
Interest in the 2026 FIFA World Cup has grown, with fans following match results, group standings, and projections for teams advancing.
2K+ searches · 200% growthLast seen 6 days ago
fifa world cup gamesworld cup 2026
12
SportsCooling
när spelar sverige sextondelsfinal i vm
Swedish footballer Carl Starfelt is in the spotlight due to an own goal and injury updates as Sweden approaches the Round of 16 in the World Cup.
2K+ searches · 400% growthLast seen 6 days ago
norge frankrike vmcarl starfelt
Why it matters
CoolingThis topic was last observed 6 days ago; its earlier momentum should now be read as historical, backed by 2K+ recorded searches. People are searching to follow a developing event.
Last seen 6 days agoConfidence: high
Reporting and context
Source coverage helping explain why this topic is moving.
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.