France vs Morocco World Cup Focus on Star Players: Searches about the France vs Morocco World Cup match surged, focusing on Mbappé and Hakimi’s complicated rivalry and backgrounds.
Archived Pulse in Sweden
Country pulse digest
Friday, July 10, 2026
Archived Pulse in Sweden
In Sweden, the top search trends include intense World Cup interest around the France-Morocco match and players Mbappé and Hakimi, heightened political focus on Jimmie Åkesson and the far-right party's role in government talks.
Active topics
15
Search volume
73.7K
Leading topic
Sports
Attention mix
What the country is searching
15
Sports40% (6)
Politics13% (2)
World13% (2)
Life13% (2)
Culture7% (1)
Entertainment7% (1)
Technology7% (1)
Why people are curious
People in Sweden are primarily motivated to follow live and upcoming sporting events such as the FIFA World Cup matches and prominent equestrian and golf tournaments, seeking real-time updates, player profiles, and event outcomes. Others aim to understand political developments, particularly regarding the far-right party’s role and immigration policies, reflecting a need for explanatory information amid shifting governance. Cultural curiosity includes following entertainment news for music concerts and artist collaborations.
What to know now
The pulse, explained
Åkesson and Far-Right Party Influence in Swedish Politics: Interest in far-right leader Jimmie Åkesson rose amid news on party's role in forming Sweden's government.
Elite Equestrian Competitions Spotlight Falsterbo Event: Falsterbo Horse Show garners attention with top riders like Petronella Andersson making headlines.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
CultureNew
kvinnersta kalkbrott
People are exploring diverse topics under 'kvinnersta kalkbrott', from Korean cinema and local eateries to economic and energy industry developments.
200+ searches · 1,000% growthFirst recent appearance
na
02
SportsSurging
frankrike marocko vm
Searches on 'frankrike marocko vm' focus on the World Cup match between France and Morocco and players Mbappé and Achraf Hakimi.
50K+ searches · 1,000% growthSearch volume up 150%
frankrike marockomarockohakimi
03
PoliticsPeaking
jimmie åkesson
The 'jimmie åkesson' trend involves Sweden's far-right political party and their increasing influence in government formation.
5K+ searches · 1,000% growthSearch volume up 400%
04
SportsNew
petronella andersson falsterbo
Interest in 'petronella andersson falsterbo' relates to elite equestrian events featuring top riders like Andersson and Farrington at Falsterbo.
5K+ searches · 700% growthFirst recent appearance
petronella anderssonfalsterbo horse show
05
WorldSurging
isaberg
Isaberg is trending in Sweden with increased interest due to various news updates and political discussions in the European Parliament.
2K+ searches · 1,000% growthSearch volume up 300%
nyheter
06
LifeNew
lars samuelsson fiona
The story of a mother changing her son's name after a tattoo artist misspelled it has gained widespread attention in Sweden.
2K+ searches · 900% growthFirst recent appearance
blekinge läns tidning
07
SportsPeaking
rasmus bergvall
Rasmus Bergvall, a sports figure in Sweden, is generating significant online attention with fans and followers seeking updates on his career.
2K+ searches · 1,000% growthSearch volume up 300%
08
SportsSurging
scottish open 2026
The 2026 Scottish Open golf tournament is currently generating significant interest in Sweden, with fans following highlights and tee times closely.
2K+ searches · 500% growthSearch volume up 100%
09
PoliticsNew
upprustning
Swedes are seeking information on political topics including housing renovations and defense discussions, reflecting major national conversations.
1K+ searches · 1,000% growthFirst recent appearance
10
SportsNew
ludvig åberg
Ludvig Åberg, a prominent Swedish golfer, is attracting heightened attention as he prepares and competes in major tournaments.
1K+ searches · 200% growthFirst recent appearance
11
LifeNew
när kommer antagningsbesked hösten 2026
People in Sweden are searching about when admission decisions will be announced for the autumn 2026 term.
1K+ searches · 700% growthFirst recent appearance
12
EntertainmentNew
roxette slottsskogsvallen
Swedish music fans are showing renewed interest in Roxette and Lena Philipsson events, including performances at Slottsskogsvallen in Gothenburg.
1K+ searches · 700% growthFirst recent appearance
roxette göteborglena philipsson
Culture / Explaining | 2 days ago
kvinnersta kalkbrott
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 200+ recent searches and 1000% growth. People are searching to understand what happened and why.
First recent appearance
Reporting and context
Source coverage helping explain why this topic is moving.
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The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.