World Cup sports events dominate regional interest: The top searched sports events involve World Cup matches featuring France vs Iraq, Argentina vs Austria, and Norway vs Senegal.
Regional Pulse in Sweden
Country pulse digest
Tuesday, June 23, 2026
Regional Pulse in Sweden
The Swedish region's trending searches are strongly focused on the 2026 FIFA World Cup football matches, including notable games like France vs Iraq and Argentina vs Austria, sparked by record-breaking performances.
Active topics
24
Search volume
115.5K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports42% (10)
Entertainment21% (5)
Politics13% (3)
Weather8% (2)
Technology8% (2)
Money4% (1)
Culture4% (1)
Why people are curious
People in Sweden are primarily curious to follow real-time updates and performances from the FIFA World Cup 2026, driven by strong fan enthusiasm for national and international teams. There is also a significant desire to understand and explain recent heatwaves and abnormal weather events affecting Europe, reflecting environmental concern. Local community interest stems from following ongoing government initiatives and public projects. Entertainment curiosity is motivated by following popular Swedish celebrities and ongoing cultural events, while technology-related searches point to buying intent in areas like 5G and interest in sustainable energy projects. These combined intents illustrate.
What to know now
The pulse, explained
Climate concerns rise with European heatwaves: Heatwaves and extreme temperature variations across Europe, including France, have sparked significant weather-related queries.
Focus on Swedish municipal governance and community activities: Swedish local governance and community development gain attention amid ongoing municipality projects and events.
Pernilla Wahlgren draws significant entertainment attention: Entertainment interest centers on Pernilla Wahlgren's multi-faceted career and popular personality in Sweden.
Explore by topic and intent
Follow every part of the Sweden pulse
Choose a category, then follow the reason people are searching.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01Sports
frankrike irak
The search for 'frankrike irak' reflects interest in the football match between France and Iraq, likely linked to the World Cup events in 2026.
20K+ searches · 1,000% growth
frankrike mot irakirak frankrike
02Sports
argentina österrike
Interest in 'argentina österrike' spikes due to Argentina's historic World Cup victory over Austria, driven by Lionel Messi's record-breaking performance.
20K+ searches · 1,000% growth
argentina mot österrikeargentina
03Sports
france vs iraq
'France vs Iraq' searches surge due to the World Cup 2026 match where Kylian Mbappé's performance and a delayed storm attracted attention.
20K+ searches · 1,000% growth
iraq vs francekylian mbappéfrance iraq
04Weather
värme
People are searching about a heat-related topic linked to 'Frankrike' (France) and heatwaves in Europe.
10K+ searches · 1,000% growth
frankrikevärmebölja europa
05Money
train alliance sweden
Users are following updates on train and railway industry developments in Sweden and Europe.
5K+ searches · 1,000% growth
06Culture
brott
There is notable interest in individuals with the surname 'Brott', including obituaries and a music festival.
5K+ searches · 1,000% growth
07Entertainment
pernilla wahlgren
Pernilla Wahlgren is a popular Swedish celebrity known for her work in music, television, and hosting duties.
5K+ searches · 1,000% growth
08Politics
martin kragh
Martin Kragh is a figure associated with commentary on geopolitical issues, particularly concerning Russia and security in Sweden and Finland.
5K+ searches · 1,000% growth
martin kragh sommarpratare
09Entertainment
katt
Katt refers to figures in entertainment including the comedian Katt Williams, with recent news and public interest highlighting his activities.
5K+ searches · 900% growth
10Sports
norge mot senegal
Interest in the sports event between Norway and Senegal is surging, likely due to a World Championship match.
2K+ searches · 1,000% growth
norge senegal vmnorge
11Politics
kommun
Community and local government developments in Swedish municipalities are attracting attention this summer.
2K+ searches · 1,000% growth
12Weather
temperatur
People are concerned about extreme temperature fluctuations and heatwaves affecting various regions worldwide.
2K+ searches · 1,000% growth
Politics / Explaining | 22 hours ago
martin kragh
Reporting and context
Source coverage helping explain why this topic is moving.
Larry Kragh Obituary - Fresno, CA - Dignity Memorial
Fighting a ‘Holy War’: North Korea’s Role in Putin’s Crusade Against Ukraine - Russia Matters
Sweden and Finland Brace for Russian Backlash - Center for European Policy Analysis (CEPA)
Clarification: The Swedish Peace and Arbitration Society and NATO - Utrikespolitiska institutet
Russian Military Expenditure: Understanding the Russian Budget - Utrikespolitiska institutet
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.