ICA leadership changes and cultural events draw attention: The ICA is trending due to new board appointments, partnerships, reports of challenging workplace culture, and cultural events on memory and migration
Archived Pulse in Sweden
Country pulse digest
Saturday, July 11, 2026
Archived Pulse in Sweden
In Southeast, dominant searches cover international football matches like Spain vs Belgium and Norway vs England, reflecting strong sports engagement. The ICA is prominent in culture due to board changes and events, while public concern about cancer fuels health searches.
Active topics
16
Search volume
82.6K
Leading topic
Sports
Attention mix
What the country is searching
16
Sports50% (8)
Culture13% (2)
Entertainment13% (2)
Technology13% (2)
Health6% (1)
Politics6% (1)
Why people are curious
People in the Southeast are curious primarily to follow live sports events and gain comprehensive updates, driven by the interest in major football matches and UFC events. The intent to explain is clear in searches about the ICA's organizational changes and cultural programming, as well as understanding Kathy Griffin’s social media experiment. Worry and concern motivate health-related searches about cancer, as people seek reliable information on treatments and controversies. Planning is evident in fans preparing to attend local hockey games. Debating interest surfaces around contentious sports issues like Argentina's World Cup participation.
What to know now
The pulse, explained
Spain vs Belgium match generates high regional interest: Search interest in Spain vs Belgium football matches is growing rapidly as fans follow live updates and broadcasts
Public worried about cancer developments and treatments: Cancer-related searches spike amid news on innovative treatments, diagnoses, and controversies over misinformation
Kathy Griffin explains viral boyfriend post to public: Kathy Griffin draws attention after clarifying a viral post about a young boyfriend was a social media experiment
Rising interest in Swedish hockey games and tickets: Local Swedish hockey team and event searches show fans planning to attend or follow games in leagues like SHL and Hockeyallsvenskan
Technical and environmental topics drive tallprocessionsspinnare searches: Searches related to tallprocessionsspinnare capture interests in military tech and environmental biodiversity studies
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
SportsNew
mcgregor vs holloway
Interest is growing in the McGregor vs Holloway rematch at UFC 329, focusing on fighter preparations and event buildup.
2K+ searches · 200% growthFirst recent appearance
conor mcgregor vs max hollowayufc
02
CultureSurging
ica
People are searching about ICA due to new board appointments, cooperation announcements, and discussions of workplace culture and events.
20K+ searches · 1,000% growthSearch volume up 1900%
03
SportsSurging
spanien mot belgien
Searches about 'spanien mot belgien' reflect interest in an upcoming or ongoing football match between Spain and Belgium in the Southeast region.
20K+ searches · 1,000% growthSearch volume up 100%
belgien vmspanien belgien vm
04
SportsSurging
belgien spanien
High search volumes on Belgium vs Spain are driven by interest in live updates, match centers, and TV broadcasts for major football events.
10K+ searches · 1,000% growthSearch volume up 1900%
belgienspanien vs belgienspanien
05
HealthEmerging
cancer
People are searching for information about cancer, including treatments, recent diagnoses, and related controversies.
5K+ searches · 1,000% growthHolding steady
06
EntertainmentPeaking
kathy griffin
Searches spike around Kathy Griffin due to her explanation of a viral social media post about a young boyfriend.
5K+ searches · 1,000% growthSearch volume up 150%
07
SportsNew
p4 kalmar
People are searching for information and tickets related to local hockey games and teams in Sweden.
5K+ searches · 1,000% growthFirst recent appearance
biljett
08
TechnologyEmerging
tallprocessionsspinnare
Searches about tallprocessionsspinnare relate to technical and environmental topics including military technology and biodiversity studies.
5K+ searches · 1,000% growthHolding steady
larver gotlandlarv
09
SportsNew
england norge
The 'england norge' trend reflects high interest in the upcoming Norway vs England football match and related player and team analyses.
5K+ searches · 100% growthFirst recent appearance
ståle solbakkennorway vs england
10
PoliticsSurging
ann widdecombe
Searches linked to 'ann widdecombe' revolve around the unfolding murder investigation of the former UK MP Ann Widdecombe, including suspect arrests and police developments.
2K+ searches · 1,000% growthRank improved 1 places
11
SportsNew
norge england
Interest in the upcoming Norway vs England World Cup match has risen sharply, focusing on predictions, player performances, and team preparations.
2K+ searches · 200% growthFirst recent appearance
12
SportsNew
kick argentina out
There is rising debate around Argentina's World Cup participation amid FIFA complaints and diplomatic tensions involving kick Argentina out claims.
500+ searches · 400% growthFirst recent appearance
Sports / Following | 1 day ago
mcgregor vs holloway
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 2K+ recent searches and 200% growth. People are searching to follow a developing event.
First recent appearance
Reporting and context
Source coverage helping explain why this topic is moving.
McGregor vs Holloway 2: UFC 329 - Max Holloway completes welterweight transformation - BBC
McGregor makes weight ahead of UFC 329 bout against Holloway - Al Jazeera
Drake Reveals Massive Bet for Conor McGregor vs. Max Holloway Rematch at UFC 329 - Bleacher Report
McGregor vs Holloway 2: Why question marks hang over Conor McGregor's UFC 329 return - BBC
Conor McGregor Belts 'Wonderwall,' Yanks Max Holloway's Glasses At UFC 329 Presser - TMZ
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.