1. midsommar
CultureMidsommar is a traditional Swedish celebration with growing interest in 2024, often explored through cultural events and its portrayal in film.
2K+ searches · 100% growth
Wednesday, June 10, 2026
Archived Pulse in Sweden
Sweden's current search trends reveal strong public engagement with technological advancements at Sveriges Radio, cultural curiosity about European royalty, breakthroughs in Alzheimer's research by AlzeCure Pharma, football-related interest in the Nannskog family.
11
Culture36% (4)
Technology18% (2)
Sports18% (2)
Health9% (1)
Money9% (1)
Entertainment9% (1)
Quick context
Sveriges Radio's Innovation and Industry Recognition: Sveriges Radio leads trends with a major tech breakthrough and award acclaim.
Crown Princess Mette-Marit: Public Interest in Norwegian Royalty: Mette-Marit of Norway sparks curiosity about her royal life.
AlzeCure Pharma's Big Step in Alzheimer's Research: AlzeCure Pharma surges in attention after a billion-dollar Alzheimer's deal.
Sports Spotlight: Malina Nannskog and Football Connections: Swedes show heightened interest in football linked to Malina and Daniel Nannskog.
Focus on 'Upprustning': Upgrading Homes and Defense in Sweden: 'Upprustning' interest tied to defense and housing modernization investments.
Why people are curious
People in Sweden are curious to follow developments that signify progress and influence in their region and beyond. There is a following intent towards technological innovation and achievements, exemplified by Sveriges Radio and AlzeCure Pharma, as people seek updates on advancements that may impact media and health sectors. Cultural curiosity drives the explaining searches on royal figures like Mette-Marit and Princess Madeleine, reflecting a desire to understand their roles and movements. Sports enthusiasts focus on explaining and following football personalities, engaging with their backstories and activities.
What people are curious about in Sweden
2. sveriges radio
TechnologySveriges Radio is currently a trending topic in Sweden, experiencing a significant surge in search interest.
10K+ searches · 1,000% growth
Related searches: amanda jansson
3. mette-marit av norge
CultureMette-Marit, Crown Princess of Norway, is gaining increased search interest as people look to learn more about her life and role in Norwegian royalty.
5K+ searches · 1,000% growth
4. alzecure pharma
HealthAlzeCure Pharma is gaining significant attention due to a major licensing deal with Eli Lilly focused on Alzheimer's research.
5K+ searches · 1,000% growth
5. malina nannskog
SportsMalina Nannskog has generated significant search interest in Sweden, with many queries related to Daniel Nannskog, a notable football figure.
2K+ searches · 1,000% growth
Related searches: daniel nannskog
6. upprustning
MoneyThe trend 'upprustning' in Sweden is linked to significant investments in upgrading housing and defense industries.
2K+ searches · 1,000% growth
7. albin ekdal
SportsAlbin Ekdal is currently a trending topic in Sweden with increased search interest.
1K+ searches · 1,000% growth
Related searches: lennart ekdal
8. erik videgård
CultureInterest in Erik Videgård is rapidly increasing in Sweden, suggesting a recent event or development linked to him.
1K+ searches · 1,000% growth
9. margaux dietz
TechnologyMargaux Dietz is trending in Sweden due to her recent roles as a strategic adviser for companies like Bambuser and her association with funding news around Swedish tech startups.
1K+ searches · 1,000% growth
10. e18
EntertainmentThe term 'e18' appears in various contexts such as episode numbers in TV shows and real estate listings, leading to diverse searches.
1K+ searches · 1,000% growth
11. prinsessan madeleine
CultureInterest in Princess Madeleine of Sweden has surged due to news about her family's possible move to the United States.
500+ searches · 1,000% growth
Midsommar is a traditional Swedish festival celebrated around the summer solstice, known for its joyful gatherings, dancing, and floral decorations. In 2024, there has been a notable increase in interest, possibly driven by cultural events like public celebrations and renewed curiosity about the festival's origins and practices.
Context5
Pulse20
Velocity10
Post Journal
ASHF to hold Midsommar Celebration June 20 - Post Journal
WIFR
Midsommar Fest preview - WIFR
SlashFilm
How Midsommar Made Horror Out Of A Not-So-Scary Festival - SlashFilm
Britannica
Midsommar - Britannica
The Worldwide Guide To Movie Locations
Discover the film locations for Midsommar (2019), in Hungary, New York and Utah. - The Worldwide Gui..