Mjällby vs AIK football matches: There is significant interest in the Swedish football matches between Mjällby and AIK, with fans following live scores and historical results.
Regional Pulse in Sweden
Country pulse digest
Saturday, July 11, 2026
Regional Pulse in Sweden
In the SE region, interest is spiking in football, with major focus on Swedish league matches and the 2026 World Cup fixtures. Corporate developments at ICA and leadership updates are also drawing attention.
Active topics
19
Search volume
80.8K
Leading topic
Sports
Attention mix
What the country is searching
19
Sports53% (10)
Money21% (4)
Entertainment16% (3)
Health5% (1)
Politics5% (1)
Why people are curious
People in the SE region are primarily curious about current events they can follow closely, such as ongoing sports matches including the Allsvenskan league and the 2026 World Cup, driving searches for live scores, player updates, and match schedules. The attention towards ICA’s leadership changes reveals an intent to stay informed about important business developments. Health-related searches are motivated by a need for explanation and understanding of cancer treatments and patient stories. Entertainment interest stems from following notable actors and film releases, while political searches aim to explain and understand the nature of dictatorships.
What to know now
The pulse, explained
ICA leadership and organizational news: People are following leadership changes and organizational updates related to ICA in Sweden, including new CEO appointments.
Cancer research and notable cases: Public curiosity about cancer includes new treatment developments and high-profile related news stories.
Death of Jayden Adams: Fans and the sports community are concerned and seeking information about the death of South African midfielder Jayden Adams.
Norway vs England World Cup match: Interest is growing in the upcoming Norway vs England 2026 World Cup football match with fans following related news and fixtures.
Oscar Klefbom retirement: Oscar Klefbom's recent retirement announcement has prompted reflections on his NHL career.
Explore by topic and intent
Follow every part of the Sweden pulse
Choose a category, then follow the reason people are searching.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
SportsNew
mjällby mot aik
People are following live updates and past scores of football matches between Mjällby and AIK in the Allsvenskan league in Sweden.
20K+ searches · 1,000% growthFirst recent appearance
allsvenskanmjällby aikaik
02
MoneyPeaking
ica
People are following news about leadership changes and organizational developments involving ICA in Sweden.
20K+ searches · 900% growthSearch volume up 1900%
barilla ica
03
HealthSurging
cancer
People seek explanations and information about cancer, cancer treatments, and notable related news events.
10K+ searches · 1,000% growthSearch volume up 100%
04
SportsNew
jayden adams
Jayden Adams, a South African midfielder who recently played in the World Cup, has died at the age of 25.
5K+ searches · 1,000% growthFirst recent appearance
jayden adams cause of death
05
SportsSurging
norge england
Interest is growing in the upcoming Norway vs England football match in the 2026 World Cup.
5K+ searches · 200% growthRank improved 3 places
norge mot englandvm match
06
SportsNew
nya wermlands-tidningen
Oscar Klefbom, a former NHL defenseman, has announced his retirement, prompting reflections on his career.
5K+ searches · 1,000% growthFirst recent appearance
07
SportsSurging
england norge
People are searching for how to watch and follow the England vs. Norway World Cup quarterfinal soccer match happening on July 11, 2026.
5K+ searches · 200% growthRank improved 3 places
norway vs englandengland vs norway
08
SportsSurging
oskar sundqvist
Searches increased for news about Oskar Sundqvist signing a one-year contract renewal with the St. Louis Blues hockey team.
2K+ searches · 800% growthSearch volume up 900%
09
EntertainmentSurging
amanda jansson
Interest is rising in Swedish actress Amanda Jansson and her upcoming film projects, such as 'My Brother' (2025) and 'Stormskerry Maja'.
2K+ searches · 1,000% growthSearch volume up 900%
10
SportsNew
örgryte mot häcken
Örgryte versus Häcken is a sports event search trend in Sweden.
1K+ searches · 1,000% growthFirst recent appearance
11
PoliticsNew
diktator
The search for "diktator" reflects public interest in understanding dictators and related political news.
1K+ searches · 1,000% growthFirst recent appearance
12
MoneyNew
affärsvärlden
Affärsvärlden is a financial news source with notable stock and investment coverage in Sweden.
1K+ searches · 1,000% growthFirst recent appearance
Sports / Following | 8 hours ago
mjällby mot aik
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 20K+ recent searches and 1000% growth. People are searching to follow a developing event.
First recent appearance
Reporting and context
Source coverage helping explain why this topic is moving.
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.