Surge in interest about 'tullavgift' (customs duties): The term 'tullavgift' is increasingly searched in Sweden, indicating interest in customs duties related to imports and trade regulations.
Archived Pulse in Sweden
Country pulse digest
Monday, June 22, 2026
Archived Pulse in Sweden
Swedish searches reveal mixed interests in customs duties, political initiatives, ongoing FIFA World Cup matches, public mourning for Alex Hughes, and weather concerns amid Europe’s heatwave. Attention also focuses on Nordic employment news and cultural travel planning.
Active topics
24
Search volume
94.3K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports38% (9)
Life17% (4)
Politics13% (3)
Money8% (2)
Culture8% (2)
Weather8% (2)
Entertainment4% (1)
World4% (1)
Why people are curious
People in Sweden are primarily driven by explanatory and following intents, seeking to understand recent changes in customs duties ('tullavgift') and political figures' policies, while also following live or recent sports events like the FIFA World Cup matches. The death of Alex Hughes prompts remembrance queries, reflecting collective mourning. Weather-related searches stem from concern about the severity and impacts of the European heatwave. Additionally, information gathering about professional opportunities and cultural or travel planning reveals an intent to stay current with societal and lifestyle developments.
What to know now
The pulse, explained
Public mourning for Alex Hughes's sudden death: Swedes are mourning Alex Hughes, son of former football star Mark Hughes, following his sudden death, prompting widespread searches for tributes and情報
Political focus on Annika Strandhäll’s social and environmental initiatives: Annika Strandhäll is in the spotlight for her political efforts on social welfare reforms and climate policy in Sweden and the Nordic region.
Belgium vs Iran World Cup 2026 match captures attention: High interest in live coverage and highlights of the Belgium vs Iran 2026 World Cup match among Swedish viewers.
Growing focus on employers and job roles in Nordic markets: Notable searches show Swedes seeking updates about employers and labor market roles in Nordic financial and defense sectors.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
EntertainmentDeclining
nyhetsmorgon nyhetsmorgon
Searches for 'nyhetsmorgon' suggest people are following the live morning news program.
2K+ searches · 1,000% growthLast seen 18 days ago
02
MoneyDeclining
tullavgift
The Swedish term 'tullavgift' relates to customs duties or tariffs on imported goods.
20K+ searches · 1,000% growthLast seen 18 days ago
03
LifeDeclining
alex hughes
There has been significant public mourning in Sweden following the sudden death of Alex Hughes, son of former football star Mark Hughes.
20K+ searches · 1,000% growthLast seen 18 days ago
04
PoliticsDeclining
annika strandhäll
Annika Strandhäll is a Swedish politician involved in current social and environmental issues, including climate policy and social welfare reforms.
10K+ searches · 1,000% growthLast seen 18 days ago
05
SportsDeclining
belgien iran
People are searching to watch and follow the live broadcast and highlights of the Belgium vs Iran match in the 2026 World Cup.
10K+ searches · 1,000% growthLast seen 18 days ago
iran belgienbelgien
06
MoneyDeclining
arbetsgivare
Users are looking for updates related to employers, job roles, and professional news in the Nordic financial and defense sectors, particularly from Sweden.
5K+ searches · 1,000% growthLast seen 18 days ago
07
CultureDeclining
skärhamn
Searchers are exploring cultural and travel-related content about Skärhamn, focusing on scenic views, local food, and events along Sweden’s west coast.
5K+ searches · 1,000% growthLast seen 18 days ago
panorama skärhamn
08
WorldDeclining
krimhalvön
The search trend 'krimhalvön' (Crimean Peninsula) is rapidly growing in Sweden, reflecting heightened interest or concern about the region.
5K+ searches · 1,000% growthLast seen 18 days ago
09
WeatherDeclining
värmebölja europa
Europe is experiencing a major heatwave, prompting concerns and searches related to the extreme weather and measures like alcohol bans.
5K+ searches · 1,000% growthLast seen 18 days ago
frankrike värmeböljaalkoholförbud
10
SportsDeclining
moa lundgren
Swedish cross-country skier Moa Lundgren is trending due to notable successes and developments in her skiing career.
2K+ searches · 1,000% growthLast seen 18 days ago
11
WeatherDeclining
värmebölja
People are searching for information about the heatwave, including its extreme nature and its human influence.
2K+ searches · 1,000% growthLast seen 18 days ago
12
SportsDeclining
uruguay kap verde
Users are following dramatic developments in the FIFA World Cup where Cape Verde upset Uruguay.
2K+ searches · 1,000% growthLast seen 18 days ago
kap verde vmkap verde uruguayuruguay
%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%221000%22%20cy%3D%22120%22%20r%3D%22260%22%20fill%3D%22%23d9468f%22%20opacity%3D%220.24%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%22170%22%20cy%3D%22540%22%20r%3D%22220%22%20fill%3D%22%23ffffff%22%20opacity%3D%220.1%22%2F%3E%0A%20%20%20%20%20%20%3Ctext%20x%3D%2270%22%20y%3D%22395%22%20fill%3D%22%23ffffff%22%20font-family%3D%22Arial%2C%20Helvetica%2C%20sans-serif%22%20font-size%3D%2286%22%20font-weight%3D%22900%22%3Enyhetsmorgon%20nyhetsmorgon%3C%2Ftext%3E%0A%20%20%20%20%3C%2Fsvg%3E%0A%20%20)
Entertainment / Following | 18 days ago
nyhetsmorgon nyhetsmorgon
Why it matters
DecliningThis topic was last observed 18 days ago and is no longer part of the current pulse, backed by 2K+ recorded searches. People are searching to follow a developing event.
Last seen 18 days ago
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.