The quick read

What's driving the attention

Interest in swimming is high in Sweden due to the European Championships and strong performances by swimmers like Sarah Sjöström.

Swimming is trending in Sweden with a 1,000% increase in searches, driven by the European Swimming Championships in Paris. Fans are following live events and updates on swimmers such as Sarah Sjöström, who recorded the fastest time in the 50 m butterfly semifinal, and Thilda Häll, who improved a Swedish record in the 800 m freestyle.