star wars

The quick read

What's driving the attention

Interest in Star Wars has surged dramatically, particularly related to The Mandalorian series and its characters like Grogu.

The search trend for Star Wars in Southeast Asia has exploded by 1,000%, driven largely by the popularity of The Mandalorian series and the beloved character Grogu. This renewed enthusiasm extends beyond just watching the series to include interest in high-profile prop auctions, rare collectibles such as Lego sets, and special edition merchandise like Casio G-Shock watches themed after the show.