product recall

The quick read

What's driving the attention

There is sharply increased interest in product recalls, with recent executive appointments focused on recall strategies.

Product recalls have become a hot topic due to recent significant events, such as an unusual recall announced by Costco Canada. Companies like Apollo are expanding their focus on recall underwriting by appointing senior leaders to manage strategies. This surge in recall-related news reflects both the risks faced by brands and the increasing importance of managing recall risks proactively.