Sports
9 topics
9 topics
Regional Pulse in Thailand
Friday, June 19, 2026
Regional Pulse in Thailand
Thailand's trending online searches in June 2024 highlight a strong interest in international football competitions, cultural heritage regarding royal decorations, a major KFC brand update, welfare program registrations, and attention to Thai sports figures.
21
Sports43% (9)
Entertainment19% (4)
Culture10% (2)
Money10% (2)
Life10% (2)
World5% (1)
Politics5% (1)
Quick context
Football Matches Draw Spike in Thai Search Interest: There is a massive surge in interest regarding international football matches, notably Mexico vs South Korea and Czech Republic vs South Africa, amid
Cultural Curiosity Up for Royal Decorations: The Thai public is showing growing curiosity in traditional culture, specifically about the royal decoration 'เครื่องราชอิสริยาภรณ์ จุลจอมเกล้า'.
KFC's Global Brand Refresh Gains Attention: KFC's global brand refresh and new menu introductions have sparked increased searches in Thailand, reflecting consumer engagement with the brand.
Economic Welfare and Energy Sector Interest Rises: State welfare card registration and Bangchak oil company developments reveal heightened public concern with economic and utility-related topics.
Thai Sports Personalities and Events Command Public Attention: Prominent Thai sports figures and events, including boxer Rodtang Jitmuangnon and volleyball coach 'โค้ช อ๊ อ ต', are attracting notable search volume
Why people are curious
People in Thailand are primarily seeking to follow ongoing international sports events, especially football matches that are part of the 2026 FIFA World Cup, with intents centered around following game schedules, live updates, and player statistics. There is also a significant intent to explain and learn about cultural topics like royal decorations, driven by curiosity and national pride. Consumers are planning and staying informed about welfare program registrations, reflecting practical and financial considerations.
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Sports
9 topics
What people are curious about in Thailand
1. เม็กซิโก พบ เกาหลีใต้
SportsThe trending search focuses on the football match between the national teams of Mexico and South Korea, attracting significant interest in Thailand.
20K+ searches · 1,000% growth
Related searches: ลำดับของ ทีมชาติเม็กซิโก พบ ฟุตบอลทีมชาติเกาหลีใต้, เม็กซิโก vs เกาหลีใต้
2. โค้ช อ๊ อ ต
Sportsโค้ช อ๊ อ ต is currently a highly searched topic in Thailand, mainly linked to women's volleyball and the VNL 2026 standings.
20K+ searches · 600% growth
Related searches: vnl วอลเลย์บอลหญิง, ตารางคะแนน vnl 2026
The trend focuses on the 'เครื่องราชอิสริยาภรณ์ จุลจอมเกล้า,' a Thai royal decoration, with significantly increased interest.
10K+ searches · 1,000% growth
Related searches: เครื่องราชอิสริยาภรณ์จุลจอมเกล้า
There is a significant surge in interest about the football match between the Czech Republic and South Africa, particularly regarding their rankings and the World Cup standings.
10K+ searches · 1,000% growth
Related searches: ลำดับของ ฟุตบอลทีมชาติเช็กเกีย พบ แอฟริกาใต้, ตารางคะแนนบอลโลก
People are searching for the latest information on registering for the State Welfare Card in Thailand.
10K+ searches · 500% growth
Related searches: ลงทะเบียนค่าไฟบัตรประชารัฐ 69, ลงทะเบียนค่าไฟ
6. kfc
CultureKFC is undergoing a significant global brand refresh that includes new menu items, updated restaurant designs, and a modernized logo, sparking increased interest in Thailand.
5K+ searches · 200% growth
Related searches: เคเอฟซี
7. ดารา ฟ.
EntertainmentThe recent surge in searches related to "ดารา ฟ." in Thailand highlights growing public interest in celebrities connected to the name 'Film' or 'ฟิล์ม.'
5K+ searches · 600% growth
Related searches: ฟิล์มรัฐภูมิ, ดาราฟ forex คือใคร, ฟิล์ม รัฐ ภูมิ
The trending search focuses on the match order and details of the Canada national football team versus the Qatar national football team.
5K+ searches · 1,000% growth
Related searches: โจนาธาน เดวิด, แคนาดา พบ กาตาร์, แคนาดาบอล
9. บางจาก
MoneyBangchak is a notable company in Thailand experiencing significant search interest, likely related to recent developments in its business or branding.
5K+ searches · 500% growth
Related searches: ราคาน้ำมันวันนี้
People are searching for the match schedule of the Switzerland national football team against the Bosnia and Herzegovina national football team.
5K+ searches · 700% growth
Related searches: สวิตเซอร์แลนด์ พบ บอสเนียและเฮอร์เซโกวีนา, สวิตเซอร์แลนด์บอล
The surge in searches for Mexico vs South Korea reflects strong interest in their 2026 FIFA World Cup match, with fans seeking live updates, highlights, and standings.
2K+ searches · 1,000% growth
Related searches: mexico national football team vs south korea national football team standings
12. สนามบิน
WorldThe recent spike in searches about airports in Thailand is driven by news of incidents and disruptions at various airports.
2K+ searches · 400% growth
KFC has launched a comprehensive global update involving new menu innovations such as boneless chicken and new sauces and drinks, alongside fresh branding and modern restaurant designs. This revamp aims to attract customers and help KFC regain market share. The heightened interest is reflected in the 200% growth in search volume for KFC-related topics in Thailand, where the brand is commonly known as เคเอฟซี.
Context5
Pulse28
Velocity20
KFC LAUNCHES ITS NEXT CHAPTER GLOBALLY, COMPLETE WITH NEW MENU INNOVATION, MODERN RESTAURANT DESIGN ..
KFC is making major changes to its menu, restaurants and logo: What to expect - MassLive
KFC leans into boneless chicken, new drinks as chain tries to regain market share - CNBC
KFC adds new menu items, updates logo as part of global brand refresh - Fox Business
KFC is launching new sauces, drinks amid chain revamp. See items - USA Today