kfc

The quick read

What's driving the attention

KFC is undergoing a significant global brand refresh that includes new menu items, updated restaurant designs, and a modernized logo, sparking increased interest in Thailand.

KFC has launched a comprehensive global update involving new menu innovations such as boneless chicken and new sauces and drinks, alongside fresh branding and modern restaurant designs. This revamp aims to attract customers and help KFC regain market share. The heightened interest is reflected in the 200% growth in search volume for KFC-related topics in Thailand, where the brand is commonly known as เคเอฟซี.