less than a lover

The quick read

What's driving the attention

Jennie's new song "Less than a Lover" and its music video featuring Kai are popular in Taiwan.

Jennie has released her new song "Less than a Lover," accompanied by a visually striking music video featuring Taiwanese model Kai as the male lead. The MV portrays a fleeting summer romance and has been acclaimed for its aesthetic and fashion elements. Coverage highlights include Jennie's artistic direction and Kai's background from Kaohsiung, offering fans an engaging look at the summer's romantic pop culture moment, thus driving high interest in watching and discussing the release.