Global sports events drive massive search growth: There is an explosive surge in search interest for international sports matchups involving Japan vs Sweden, USA vs Turkey, and Paraguay vs Australia,指
Archived Pulse in Vietnam
Country pulse digest
Friday, June 26, 2026
Archived Pulse in Vietnam
Vietnamese users are intensely following international sports matches, national TV dramas, and political updates, while cultural and gaming interests also rise. Searches reveal active engagement across sports, entertainment, politics, culture, and money topics.
Active topics
11
Search volume
169.7K
Leading topic
Sports
Attention mix
What the country is searching
11
Sports36% (4)
Politics18% (2)
Entertainment18% (2)
Culture9% (1)
Money9% (1)
World9% (1)
Why people are curious
Vietnamese searchers are mainly driven by the intent to follow and watch: sports events such as international football matches captivate viewers eager for live updates, scores, and analyses. Entertainment interests revolve around watching popular TV series episodes and significant national broadcasts on VTV1. Political and justice-related searches reflect a public intent to follow governance news and judicial developments. The cultural searches indicate a watching intent as people explore and consume folklore and cultural media. Meanwhile, gaming-related queries arise from a buying intent as gamers look to pre-order Grand Theft Auto VI and stay informed about possible stock issues and scams.
What to know now
The pulse, explained
Local entertainment and major broadcasts attract viewers: Vietnamese viewers actively follow popular local TV series episodes and national live events broadcast on VTV1, demonstrating strong engagement with娛樂
Political and judicial issues gain traction in public discourse: Significant interest in Vietnamese political leadership and justice topics reflects growing public attention to governance and legal matters.
Cultural and folklore themes inspire search spikes: The term 'bộ xương' sparks renewed curiosity in Vietnamese cultural heritage through museums, folklore, horror attractions, and classic animations.
Gaming anticipation fuels search surge for GTA VI: Excitement about Grand Theft Auto VI release grows despite concerns over stock shortages and scams, highlighting Vietnam's vibrant gaming community.
Ranked searches
What people are curious about in Vietnam
The leading searches, their context, and the related questions forming around them.
01
PoliticsCooling
bộ trưởng, chủ nhiệm văn phòng chính phủ việt nam
There is a significant rise in searches for the Vietnamese Minister and Government Office Chief, showing heightened public interest in political leadership.
1K+ searches · 1,000% growthLast seen 6 days ago
02
SportsCooling
nhật bản vs thuỵ điển
People in Vietnam are searching intensely for the Japan vs Sweden match, likely a sports event.
100K+ searches · 1,000% growthLast seen 6 days ago
nhật bản đấu với thụy điểnnhật bản – thụy điển
03
SportsCooling
mỹ vs thổ nhĩ kỳ
There is a notable increase in searches about the USA vs Turkey matchup by Vietnamese users.
20K+ searches · 1,000% growthLast seen 6 days ago
thổ nhĩ kỳ – hoa kỳ
04
SportsCooling
paraguay vs australia
Vietnamese search interest has surged for the Paraguay vs Australia FIFA World Cup 2026 match.
20K+ searches · 1,000% growthLast seen 6 days ago
úc vs paraguayúc vsparaguay vs úc
05
CultureCooling
bộ xương
People in Vietnam are searching for the term 'bộ xương' due to rising interest in cultural and entertainment content including museums, folklore, and animation.
10K+ searches · 1,000% growthLast seen 6 days ago
06
EntertainmentCooling
phía bên kia thành phố tập 20
Viewers in Vietnam are actively watching episode 20 of the TV series 'Phía bên kia thành phố' on VTV1, alongside other live broadcasts on the channel.
10K+ searches · 800% growthLast seen 6 days ago
vtv1
07
MoneyCooling
miễn thuế
The phrase 'miễn thuế' related to Petrolimex is trending in Vietnam as people discuss tax exemption topics amid significant market and company developments.
5K+ searches · 1,000% growthLast seen 6 days ago
petrolimex
08
WorldCooling
việt nam
Searches about Việt Nam have surged, highlighting topics from its security education plans to international cooperation and social issues.
2K+ searches · 400% growthLast seen 6 days ago
đội tuyển bóng đá quốc gia việt nam
09
SportsCooling
pháp vs nauy
Search interest has grown sharply for the France vs Norway match, highlighting enthusiasm for this international football encounter.
1K+ searches · 400% growthLast seen 6 days ago
pháp vs na uy
10
EntertainmentCooling
game gta
Interest in Grand Theft Auto VI is surging in Vietnam as gamers anticipate its release and face challenges like stock shortages and scams.
500+ searches · 600% growthLast seen 6 days ago
11
PoliticsCooling
công lý
Vietnamese searches reflect increased attention to justice issues and political developments including trials, leadership, and terrorism notifications.
200+ searches · 700% growthLast seen 6 days ago
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Politics / Following | 6 days ago
bộ trưởng, chủ nhiệm văn phòng chính phủ việt nam
Why it matters
CoolingThis topic was last observed 6 days ago; its earlier momentum should now be read as historical, backed by 1K+ recorded searches. People are searching to follow a developing event.
Last seen 6 days agoConfidence: high
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.