cô dâu

The quick read

What's driving the attention

The trend 'cô dâu' centers on the rising interest in wedding culture in Vietnam, highlighted by viral stories of grooms and brides choosing traditional attire and unique cultural.

The trend titled 'cô dâu,' meaning 'bride' in Vietnamese, reflects a growing cultural fascination with weddings in Vietnam. Notable articles emphasize the appreciation for traditional and ethnic wedding attire, such as a Mongolian groom’s traditional dress and a Gen Z bride opting for a Tay ethnic costume over a conventional wedding gown. Additionally, lavish Vietnamese-American weddings and new Vietnamese movies related to wedding themes further fuel public interest.