rau

The quick read

What's driving the attention

Vietnamese people are looking for health benefits and information about various green vegetables commonly found in local markets.

The trend shows a 1,000% increase in searches related to 'rau' (vegetables), mainly green leafy vegetables marketed as healthy and beneficial. Articles highlight a Vietnamese woman eating a particular vegetable daily for 10 years with surprising health outcomes, the high nutritional value acclaimed by the US, expert recommendations on four green vegetables for longevity, and discussions about a vegetable dubbed 'green ginseng' by the Japanese.