sữa rửa mặt

The quick read

What's driving the attention

There is a significant increase in searches related to facial cleansers in Vietnam, with concerns about product quality and awareness of Vietnamese cosmetic brands.

The search interest in facial cleansers ('sữa rửa mặt') has surged by 1,000% in Vietnam, reflecting growing consumer attention to skincare products. Recent news highlights issues with substandard batches of a popular medicinal oil akin to skin care products, prompting health authorities to act. Additionally, there is a focus on promoting Vietnamese-made goods, including cosmetics, alongside reports analyzing the personal care market.