FIFA World Cup Matches Dominate Searches: There is a massive surge in interest in the upcoming and ongoing FIFA World Cup 2026 matches involving France vs Iraq and Argentina vs Austria, with a
Archived Pulse in Italy
Country pulse digest
Tuesday, June 23, 2026
Archived Pulse in Italy
Italy's search trends are dominated by FIFA World Cup 2026 matches involving France, Iraq, Argentina, and Austria, alongside rising concerns about AI-driven phishing scams. Local human interest cases and sports leadership changes also attract attention.
Active topics
24
Search volume
484K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports25% (6)
Life17% (4)
Money13% (3)
Weather8% (2)
World8% (2)
Entertainment8% (2)
Culture8% (2)
Politics8% (2)
Technology4% (1)
Why people are curious
The predominant intent behind these searches is following major live sports events, particularly the FIFA World Cup matches involving Italy and other prominent national teams, demonstrating attentiveness to schedules, results, and broadcasts. The rising volume of cybersecurity-related searches indicates a worrying intent to understand and protect against the spike in AI-enabled phishing attacks. Searches about local missing persons and public figures show an intent to follow ongoing news developments and public interest stories. Searches related to retail stores and travel suggest planning activities for personal projects and leisure.
What to know now
The pulse, explained
Rise in AI-Powered Phishing Attacks: Phishing scams are rapidly increasing, with AI technology making it harder to identify fraudulent attempts, raising cybersecurity concerns in the
Notable Local News and Sports Leadership Changes: The disappearance and recovery of two sisters near Civitella Alfedena and public attention on Italian sports governance reforms are gaining traction.
Cultural and Social Topics: Italian pop culture figures like Fabrizio Corona and explanations around Asperger's syndrome related to Carlos Corona are generating public curiosity.
Lifestyle and Planning Interest: Consumers are planning home improvement projects with growing interest in Leroy Merlin Marcon, alongside searches related to train travel and scenic
Ranked searches
What people are curious about in Italy
The leading searches, their context, and the related questions forming around them.
01
WeatherDeclining
france – irak
5K+ searches, 1,000% growth.
5K+ searches · 1,000% growthLast seen 9 days ago
france irakfrancedigne
02
SportsDeclining
francia iraq
Interest is high in the upcoming sports match between France and Iraq, with many searching for where to watch the game and updates on the teams.
100K+ searches · 1,000% growthLast seen 9 days ago
francia - iraqfranciafrancia iraq dove vederla
03
SportsDeclining
argentina - austria
Searches spike around Argentina's participation in the 2026 World Cup, especially their match versus Austria and Lionel Messi's record-breaking performance.
100K+ searches · 1,000% growthLast seen 9 days ago
argentina
04
LifeDeclining
sindrome di asperger figlio corona
People are searching for information related to Carlos Corona, including his background and connection to Asperger's syndrome.
50K+ searches · 1,000% growthLast seen 9 days ago
carlos maria coronacarlos corona
05
TechnologyDeclining
phishing
Phishing attacks are increasing rapidly, with AI making scams harder to detect.
20K+ searches · 1,000% growthLast seen 9 days ago
06
WorldDeclining
sorelle ritrovate a formia
The disappearance and later discovery of two sisters from Civitella Alfedena has drawn public attention in Italy.
20K+ searches · 1,000% growthLast seen 9 days ago
stefano di giacintovalentina d acunto
07
MoneyDeclining
leroy merlin marcon
Leroy Merlin Marcon is a popular search likely related to home improvement and shopping plans.
20K+ searches · 1,000% growthLast seen 9 days ago
08
WeatherDeclining
alex schwazer
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growthLast seen 9 days ago
schwazeragenziaepo
09
EntertainmentDeclining
bambino
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growthLast seen 9 days ago
minimotonotizie oggi
10
MoneyDeclining
maurizio landini
20K+ searches, 1,000% growth.
20K+ searches · 1,000% growthLast seen 9 days ago
italiaguido crosetto
11
SportsDeclining
malago
Giovanni Malagò has been elected president of the Italian Football Federation (FIGC).
20K+ searches · 1,000% growthLast seen 9 days ago
giovanni malagòfigcmalagò
12
SportsDeclining
france vs iraq
The France versus Iraq match at the FIFA World Cup was delayed due to severe weather in Philadelphia.
10K+ searches · 1,000% growthLast seen 9 days ago
france iraqphiladelphia
Why it matters
DecliningThis topic was last observed 9 days ago and is no longer part of the current pulse, backed by 5K+ recorded searches. People are searching to understand what happened and why.
Last seen 9 days agoConfidence: high
Reporting and context
Source coverage helping explain why this topic is moving.
France vs. Iraq delayed amid thunderstorms in Philadelphia - ESPN
France vs. Iraq becomes first World Cup match delayed by weather: What are the rules? - The Athletic - The New York Time…
France restricts public alcohol consumption and outdoor sports as heat wave bakes parts of Europe - AP News
🚨 Fans must leave the stadium! France v Iraq suspended - Yahoo Sports
France vs. Iraq and Lincoln Financial Field experiences a lengthy weather delay - NBC Sports
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.