Weather updates surge amid active local interest: South Koreans are intensely following weather updates amid notable surge in local climate information searches.
Archived Pulse in South Korea
Country pulse digest
Monday, June 22, 2026
Archived Pulse in South Korea
In South Korea, recent search trends reveal heightened public interest in weather updates, closely contested local elections, workplace safety incidents, Samsung family financial news, and technology sector innovations.
Active topics
24
Search volume
575K
Leading topic
Life
Attention mix
What the country is searching
24
Life17% (4)
Politics17% (4)
Entertainment17% (4)
Technology13% (3)
World8% (2)
Culture8% (2)
Sports8% (2)
Money8% (2)
Weather4% (1)
Why people are curious
The public’s curiosity in South Korea as reflected by these search trends includes following real-time and authoritative information for daily planning, like weather updates and subway navigation. Political follower intent is evident in close local election searches where citizens seek to understand outcomes impacting their communities. Safety and concern-driven searches relate to workplace accidents prompting public awareness and scrutiny. Interest in corporate and financial news arises from following major business families managing significant share sales and tax matters.
What to know now
The pulse, explained
Close Chungju mayor election captivates local interest: The Chungju mayoral election with a narrow victory margin has garnered significant attention, indicating strong regional political engagement.
Fatal Jeju forklift accident sparks safety concerns: Public concern grows over a fatal forklift accident in Jeju, reflecting increased awareness of workplace safety issues.
Samsung family financial dealings drive Hong Seok-hyun search spike: Interest peaks in Samsung-related financial news due to share sales and inheritance tax payments by Hong Seok-hyun’s family.
NCSoft's AI tech and game reveals attract tech community: NCSoft gains traction with new game content reveals and AI collaborations, signaling technology sector momentum.
Tributes to Lee Kun-hee's legacy spark cultural interest: Cultural events commemorating Lee Kun-hee's legacy, including art exhibitions and releases, draw public intrigue.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
LifeDeclining
하이닉스 adr
10K+ searches, 1,000% growth.
10K+ searches · 1,000% growthLast seen 19 days ago
02
WeatherDeclining
기상
People in South Korea are intensely searching for weather updates, including forecasts and current conditions.
200K+ searches · 1,000% growthLast seen 19 days ago
날씨오늘 날씨날씨예보
03
PoliticsDeclining
충주 시장 선거
There is significant interest in the recent Chungju mayoral election results, highlighting local political developments.
50K+ searches · 1,000% growthLast seen 19 days ago
충주시장 선거충주시장
04
WorldDeclining
지게차
The investigation into a fatal forklift accident in Jeju is causing concern and searches related to workplace safety.
20K+ searches · 1,000% growthLast seen 19 days ago
05
WorldDeclining
홍석현
Hong Seok-hyun has surged in search interest due to recent developments involving Samsung family share sales and inheritance tax payments.
20K+ searches · 1,000% growthLast seen 19 days ago
홍라희
06
TechnologyDeclining
엔씨
NCSoft has gained attention following announcements of new game details and collaborations involving AI technology.
20K+ searches · 1,000% growthLast seen 19 days ago
07
CultureDeclining
이건희
Lee Kun-hee is trending as exhibitions and art releases commemorate his legacy and initiatives.
20K+ searches · 1,000% growthLast seen 19 days ago
08
SportsDeclining
아르헨티나 대 오스트리아
People are searching for the Argentina vs Austria World Cup match, following Messi's record-breaking performance and live updates.
20K+ searches · 1,000% growthLast seen 19 days ago
메시아르헨티나아르헨티나 오스트리아
09
CultureDeclining
서울 지하철
Searches about the Seoul subway are increasing as people seek information on public transportation in Seoul.
20K+ searches · 1,000% growthLast seen 19 days ago
서울지하철버스서울특별시
10
EntertainmentDeclining
배용준
Bae Yong-jun is trending as fans follow his activities, including his PGA Tour resilience, relationship news, and awards recognition.
20K+ searches · 1,000% growthLast seen 19 days ago
박수진
11
TechnologyDeclining
kf-21 보라매
The KF-21 Boramae is South Korea's next-generation fighter jet undergoing significant development milestones, including mass production and successful test flights.
20K+ searches · 1,000% growthLast seen 19 days ago
12
MoneyDeclining
하이닉스 시총 1 위
SK Hynix is in the spotlight due to a factory fire causing injuries and a gas leak, raising concerns about its stock and production stability.
20K+ searches · 1,000% growthLast seen 19 days ago
하이닉스 시총하이닉스연합인포맥스
%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%221000%22%20cy%3D%22120%22%20r%3D%22260%22%20fill%3D%22%237a6a28%22%20opacity%3D%220.24%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%22170%22%20cy%3D%22540%22%20r%3D%22220%22%20fill%3D%22%23ffffff%22%20opacity%3D%220.1%22%2F%3E%0A%20%20%20%20%20%20%3Ctext%20x%3D%2270%22%20y%3D%22395%22%20fill%3D%22%23ffffff%22%20font-family%3D%22Arial%2C%20Helvetica%2C%20sans-serif%22%20font-size%3D%2286%22%20font-weight%3D%22900%22%3E%ED%95%98%EC%9D%B4%EB%8B%89%EC%8A%A4%20adr%3C%2Ftext%3E%0A%20%20%20%20%3C%2Fsvg%3E%0A%20%20)
Why it matters
DecliningThis topic was last observed 19 days ago and is no longer part of the current pulse, backed by 10K+ recorded searches. People are searching to make a timely decision or plan.
Last seen 19 days ago
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.