Portugal vs Spain Football Match: Significant surge in interest focuses on the Portugal vs Spain football match and Cristiano Ronaldo's performance.
Archived Pulse in South Korea
Country pulse digest
Tuesday, July 7, 2026
Archived Pulse in South Korea
South Korea's trending topics encompass sports excitement around international football matches, a surge in drama viewership, heightened concern over Typhoon Bavi, and significant curiosity about public servant affairs.
Active topics
24
Search volume
560K
Leading topic
Entertainment
Attention mix
What the country is searching
24
Entertainment25% (6)
Sports21% (5)
Health17% (4)
Money13% (3)
Technology8% (2)
Culture8% (2)
Weather4% (1)
World4% (1)
Why people are curious
The rising searches reflect a multifaceted public intent primarily focused on following significant sports events and celebrity updates. People are actively seeking live updates, scores, and player information for international and domestic matches, showing strong sports fandom. Entertainment searchers are engaged in watching and tracking current dramas, new music releases, and celebrity news, evidencing both recreational and social interests.
What to know now
The pulse, explained
Drama Popularity Spike: Korean audiences show strong engagement with K-dramas and international political and infidelity dramas alike.
Typhoon Bavi Weather Alert: High public concern and searches around Typhoon Bavi and related severe weather warnings.
Lee Dong Gun Divorce News: Lee Dong Gun's divorce news drives increased public following of his personal and professional updates.
Public Servant and Government Affairs: Interest in public servant topics rises amid government appointments and trade pact discussions.
Lee Kang-in and Atletico Madrid Updates: Growing attention on footballers Lee Kang-in and Atletico Madrid due to recent sports news and transfers.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
MoneyCooling
기아 k9
Interest in the Kia K9 luxury sedan has grown sharply with focused searches on pricing and model features in Korea.
20K+ searches · 1,000% growthLast seen 5 days ago
02
SportsCooling
포르투갈 대 스페인
People are searching actively about the Portugal vs Spain football match and related news about Cristiano Ronaldo.
100K+ searches · 1,000% growthLast seen 5 days ago
크리스티아누 호날두포르투갈호날두
03
EntertainmentCooling
드라마
There is a strong surge in interest in various dramas, including K-dramas and political dramas, among Korean audiences.
50K+ searches · 1,000% growthLast seen 5 days ago
04
WeatherCooling
태풍 바비
There is a large spike in searches related to Typhoon Bavi and severe weather warnings, indicating public concern.
50K+ searches · 1,000% growthLast seen 5 days ago
태풍 바비 경로슈퍼태풍태풍
05
EntertainmentCooling
이동건
Lee Dong Gun is a trending entertainment topic in South Korea due to notable news including his divorce.
50K+ searches · 1,000% growthLast seen 5 days ago
06
MoneyCooling
공무원
The term '공무원' (public servant) sees a spike in South Korea amid political and economic news.
50K+ searches · 1,000% growthLast seen 5 days ago
07
SportsCooling
이강인, 아틀레티코
Interest in footballers Lee Kang-in and Atletico Madrid has risen amid recent sports news and transfers.
20K+ searches · 1,000% growthLast seen 5 days ago
아틀레티코 마드리드
08
SportsCooling
황영조
황영조 is a notable figure being searched in Korea, likely for his sports achievements.
20K+ searches · 1,000% growthLast seen 5 days ago
09
HealthCooling
전북 대학교 병원
전북 대학교 병원 is being searched likely for information about its services or recent news.
20K+ searches · 1,000% growthLast seen 5 days ago
10
TechnologyCooling
항공기
항공기 searches are up in Korea, possibly related to aviation news, safety, or flight services.
20K+ searches · 1,000% growthLast seen 5 days ago
11
HealthCooling
혈관
Searches about blood vessels have surged in Korea, reflecting interest in their structure and health implications.
20K+ searches · 1,000% growthLast seen 5 days ago
12
SportsCooling
미국 대 벨기에
The match-up between the USA and Belgium is attracting significant attention in Korea, likely connected to live coverage or sports events.
20K+ searches · 1,000% growthLast seen 5 days ago
벨기에 미국미국 벨기에발로건
%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%221000%22%20cy%3D%22120%22%20r%3D%22260%22%20fill%3D%22%2316804f%22%20opacity%3D%220.24%22%2F%3E%0A%20%20%20%20%20%20%3Ccircle%20cx%3D%22170%22%20cy%3D%22540%22%20r%3D%22220%22%20fill%3D%22%23ffffff%22%20opacity%3D%220.1%22%2F%3E%0A%20%20%20%20%20%20%3Ctext%20x%3D%2270%22%20y%3D%22395%22%20fill%3D%22%23ffffff%22%20font-family%3D%22Arial%2C%20Helvetica%2C%20sans-serif%22%20font-size%3D%2286%22%20font-weight%3D%22900%22%3E%EA%B8%B0%EC%95%84%20k9%3C%2Ftext%3E%0A%20%20%20%20%3C%2Fsvg%3E%0A%20%20)
Why it matters
CoolingThis topic was last observed 5 days ago; its earlier momentum should now be read as historical, backed by 20K+ recorded searches. People are searching to evaluate a purchase or offer.
Last seen 5 days ago
Reporting and context
Source coverage helping explain why this topic is moving.
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.