'치지직' drives record World Cup streaming on Naver: The term '치지직' relates to a surge in World Cup streaming viewership on Naver, showing strong sports and tech crossover engagement.
Archived Pulse in South Korea
Country pulse digest
Friday, June 19, 2026
Archived Pulse in South Korea
South Korea shows intense curiosity in World Cup-related streaming and football matches, advancements and challenges of Naver, health concerns over leg injuries, and entertainment content reflecting cultural engagement.
Active topics
24
Search volume
625K
Leading topic
Entertainment
Attention mix
What the country is searching
24
Entertainment33% (8)
Sports17% (4)
Life13% (3)
Technology8% (2)
Politics8% (2)
Money8% (2)
Health4% (1)
Culture4% (1)
World4% (1)
Why people are curious
People in South Korea are primarily curious to follow and watch ongoing sporting events such as the World Cup, seeking live broadcasts and competitive rankings. There is a strong interest in understanding and keeping updated with advancements and challenges faced by major technology companies like Naver and emerging tech entities like '인탑스'. Health-related searches reflect worry about serious medical issues such as leg injuries and amputations. Entertainment pursuits show intent to follow favorite artists, dramas, and gaming content for enjoyment and cultural connection. Political searches indicate a desire to explain and understand controversies and campaign developments.
What to know now
The pulse, explained
Czech Republic vs South Africa football rankings surge in searches: Significant public interest has developed in the upcoming or recent matches between Czech Republic and South Africa soccer teams.
Health worries spark '다리' related searches amid injury concerns: Searches for '다리' spike due to health concerns about leg amputations and medical waste incidents in Incheon.
Naver's AI progress and financial merger challenges highlight tech sector scrutiny: Naver's technology advancements and regulatory hurdles in financial mergers attract widespread attention.
Sharp rise in interest for tech entity '인탑스': South Korean tech company or concept '인탑스' gains rapid attention coinciding with major developments or announcements.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
EntertainmentDeclining
kbs
2K+ searches, 1,000% growth.
2K+ searches · 1,000% growthLast seen 23 days ago
02
SportsDeclining
치지직
The trending term '치지직' is rapidly gaining traction in South Korea, closely linked to the World Cup and digital streaming platforms such as Naver.
100K+ searches · 1,000% growthLast seen 23 days ago
치지직 월드컵네이버 치지직kbs 월드컵 중계
03
SportsDeclining
체코 축구 국가대표팀 대 남아프리카 공화국 축구 국가대표팀 순위
The search trend focuses on the ranking comparison between the Czech Republic and South Africa national football teams.
100K+ searches · 1,000% growthLast seen 23 days ago
체코 대 남아공체코 남아공남아프리카 공화국 축구 국가대표팀
04
HealthDeclining
다리
The word '다리' (leg or bridge in Korean) has seen a massive surge in searches linked to dramatic topics including medical waste, people in Incheon with leg amputations.
100K+ searches · 1,000% growthLast seen 23 days ago
의료폐기물인천 사람 다리절단
05
TechnologyDeclining
네이버
Naver is a major focus in South Korea due to its recent strategic moves and challenges.
100K+ searches · 75% growthLast seen 23 days ago
06
TechnologyDeclining
인탑스
The search trend '인탑스' in South Korea has experienced a significant surge, indicating heightened interest or developments related to this technology company or concept.
50K+ searches · 1,000% growthLast seen 23 days ago
07
PoliticsDeclining
정이 한
The search trend for 정이 한 has surged dramatically, driven by suspicions around a staged attack related to a Reform Party campaign in Busan.
20K+ searches · 1,000% growthLast seen 23 days ago
정이한 자작극
08
SportsDeclining
축구중계
The trend '축구중계' reflects a significant surge in interest in live football broadcasts in South Korea, particularly linked to international matches involving Mexico and South Korea.
20K+ searches · 1,000% growthLast seen 23 days ago
축구 중계멕시코라울 히메네스
09
CultureDeclining
손녀
The Korean term '손녀' meaning granddaughter is trending with a 1000% growth in searches, appearing in contexts like '신상출시 편스토랑.
20K+ searches · 1,000% growthLast seen 23 days ago
신상출시 편스토랑
10
EntertainmentDeclining
링
The trend '링' is rapidly gaining attention in South Korea, largely tied to entertainment and popular culture.
20K+ searches · 1,000% growthLast seen 23 days ago
11
MoneyDeclining
투자
The trend '투자' reflects a growing interest in investment strategies and news, highlighting diversification in global bonds, challenges in real estate investment.
20K+ searches · 700% growthLast seen 23 days ago
12
EntertainmentDeclining
영턱스클럽
The search trend for '영턱스클럽' has surged dramatically, indicating increased interest in this entertainment topic in South Korea.
10K+ searches · 1,000% growthLast seen 23 days ago
Entertainment / Watching | 23 days ago
Why it matters
DecliningThis topic was last observed 23 days ago and is no longer part of the current pulse, backed by 2K+ recorded searches. People are searching to find or keep up with something to watch.
Last seen 23 days ago
Reporting and context
Source coverage helping explain why this topic is moving.
KBS launches ‘Tour-V’ iron shaft - GolfWRX
Founders releasing limited-edition KBS Bourbon finished in KBS barrels - WXYZ Channel 7
Founders Brewing launches a bourbon to test consumer appetite beyond beer - Crain's Grand Rapids Business
Happy Together Trio Reunites with Lee Hyori for KBS Comeback - 조선일보
Tech Talk: KBS C-Taper Lite iron shafts - GolfWRX
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.