Weather Surge in Interest for Sudden Showers: Sudden heavy showers called '소나기' are drawing massive public attention as Koreans track weather to prepare for abrupt rainstorms.
Archived Pulse in South Korea
Country pulse digest
Wednesday, June 17, 2026
Archived Pulse in South Korea
South Koreans are actively engaging with diverse trending topics, including sudden heavy rains, international geopolitical developments involving Iran, Seoul mayoral legal controversies, health interests related to prominent figures, public holiday planning, popular sports events.
Active topics
24
Search volume
545K
Leading topic
Entertainment
Attention mix
What the country is searching
24
Entertainment21% (5)
Life21% (5)
Sports17% (4)
Politics13% (3)
Weather8% (2)
World8% (2)
Money8% (2)
Health4% (1)
Why people are curious
The South Korean public’s searches reveal a mix of intents primarily centered on following current events and seeking explanations. The enormous spike in weather-related queries shows people tracking real-time updates to plan their days amid sudden rainstorms. Similarly, interest in Iran’s geopolitical activities and local political controversies reflects a desire to stay informed on pressing national and international matters. Searches related to entertainment figures and sports events demonstrate engagement for following ongoing content and live coverage. Furthermore, people are investigating public holidays and retail brands with a planning or buying intent, suggesting a practical aspect.
What to know now
The pulse, explained
Global Spotlight on Iran’s Recent Geopolitical Activity: Iran is in focus due to major geopolitical developments, including war cessation talks and U.S. military considerations.
Seoul Mayor's Legal and Electoral Issues Grab Headlines: Oh Se-hoon, Seoul's mayor, faces legal challenges and electoral controversies fueling political debate.
Rising Health Interest Linked to Heo Young-man: Heo Young-man related to health topics is trending, sparking curiosity about wellness and longevity.
Public Holiday Planning Gains Momentum: South Koreans show increased interest in public holidays for planning purposes amid comparisons with other countries.
Sports Enthusiasm Grows with MLB and Football Highlights: Fans are avidly following baseball games and sports achievements featuring prominent local and international players.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
EntertainmentDeclining
나는 solo
10K+ searches, 1,000% growth.
10K+ searches · 1,000% growthLast seen 24 days ago
02
WeatherDeclining
소나기
The term '소나기' refers to sudden showers or rainstorms frequently appearing in Korea's weather forecasts.
200K+ searches · 1,000% growthLast seen 24 days ago
내일 날씨날씨
03
WorldDeclining
이란
Recent significant developments involving Iran have driven a surge in searches, focusing on high-level diplomatic and military activities.
50K+ searches · 1,000% growthLast seen 24 days ago
04
PoliticsDeclining
오세훈
Oh Se-hoon, the Mayor of Seoul, is currently a major focus in South Korean political news due to recent legal and electoral developments.
50K+ searches · 1,000% growthLast seen 24 days ago
여론김건희명태균
05
HealthDeclining
허영만
The search trend for 허영만 is rising dramatically, often connected with health-related topics.
20K+ searches · 1,000% growthLast seen 24 days ago
건강
06
LifeDeclining
공휴일
The trend '공휴일' indicates a strong interest in public holidays in Korea, with a sharp increase in searches.
20K+ searches · 1,000% growthLast seen 24 days ago
07
SportsDeclining
자이언츠 대 브레이브스
The trend '자이언츠 대 브레이브스' refers to the baseball game between the Giants and the Braves, generating significant search interest in South Korea.
20K+ searches · 1,000% growthLast seen 24 days ago
08
EntertainmentDeclining
곽튜브
The trend '곽튜브' refers to the popular Korean YouTube personality Kwak Tube, known for engaging mukbangs and entertaining chemistry with co-stars.
20K+ searches · 1,000% growthLast seen 24 days ago
09
SportsDeclining
포르투갈 대 콩고 민주 공화국
The trend focuses on the football match between Portugal and the Democratic Republic of Congo, generating a significant increase in searches.
20K+ searches · 1,000% growthLast seen 24 days ago
포르투갈호날두크리스티아누 호날두
10
SportsDeclining
해트트릭
The trend '해트트릭' reflects a surge in interest around football achievements, particularly hat-tricks, linked to star players and major events like the World Cup.
20K+ searches · 500% growthLast seen 24 days ago
메시 나이알제리지단
11
EntertainmentDeclining
최여진
Choi Yeo-jin is gaining significant attention in the Korean entertainment scene, with searches increasing dramatically.
10K+ searches · 1,000% growthLast seen 24 days ago
김재욱
12
MoneyDeclining
이마트 에브리 데이
The search trend for '이마트 에브리 데이' reflects a growing interest in this retail brand in South Korea, likely due to promotions or expanded services.
10K+ searches · 1,000% growthLast seen 24 days ago
이마트 에브리데이
Entertainment / Following | 25 days ago
나는 solo
Why it matters
DecliningThis topic was last observed 24 days ago and is no longer part of the current pulse, backed by 10K+ recorded searches. People are searching to follow a developing event.
Last seen 24 days ago
Reporting and context
Source coverage helping explain why this topic is moving.
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The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.