Changing Definition of 'Parent' in South Korea: The definition of 'parent' is evolving in South Korea towards gender-neutral terminology and new cultural understandings.
Archived Pulse in South Korea
Country pulse digest
Saturday, June 20, 2026
Archived Pulse in South Korea
South Korean search trends show major interest in redefining the concept of parenthood, dynamic sports events like baseball and football, and corporate developments at Samsung Electronics. Economic concerns about retirement and growing cultural discussions also feature prominently.
Active topics
24
Search volume
470K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports33% (8)
Life21% (5)
Entertainment13% (3)
Money8% (2)
Culture8% (2)
World4% (1)
Politics4% (1)
Health4% (1)
Weather4% (1)
Why people are curious
People in South Korea are actively seeking explanations and updates across multiple areas. The intent to 'explain' is evident in queries about parental roles, retirement, and emerging political terms, showing a desire to understand recent legal, social, and economic developments. Meanwhile, 'following' intents in sports and corporate stories demonstrate a strong interest in current events and live updates, especially related to popular athletes, sports matches, and Samsung's activities. 'Planning' intents regarding recreation and constitutional issues suggest preparation for personal or civic engagement.
What to know now
The pulse, explained
Jung Hoo Lee Shines in MLB Giants vs Marlins Game: Jung Hoo Lee's major league baseball success sparks significant fan interest and media coverage.
Samsung Electronics Advances Semiconductor Production Amid Labor Issues: Samsung Electronics is in focus due to semiconductor expansion and labor disputes.
Ahn Jung-hwan and Korean Football Capture Public Attention: South Koreans show heightened interest in football, especially Ahn Jung-hwan and domestic league matches.
Growing Concern Over Retirement and Pensions in South Korea: Retirement and pension topics are rising as economic and workforce changes impact South Korean workers.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
LifeDeclining
ssg 대 nc
10K+ searches, 1,000% growth.
10K+ searches · 1,000% growthLast seen 22 days ago
02
LifeDeclining
부모
The term 'parent' is increasingly being redefined, reflected in new legislation and cultural discussions.
50K+ searches · 1,000% growthLast seen 22 days ago
03
SportsDeclining
자이언츠 대 말린스
Interest in baseball player Jung Hoo Lee is surging due to his impressive recent performances.
50K+ searches · 1,000% growthLast seen 22 days ago
이정후
04
MoneyDeclining
삼성전자
Samsung Electronics is in the spotlight due to developments in semiconductor manufacturing and labor issues.
50K+ searches · 400% growthLast seen 22 days ago
05
SportsDeclining
안정환
People are searching for information related to stable football players like Ahn Jung-hwan amid current soccer events in South Korea and beyond.
50K+ searches · 1,000% growthLast seen 22 days ago
승점축구이영표
06
MoneyDeclining
퇴직
Users are researching topics related to retirement and pensions in South Korea, seeking explanations about related financial and employment issues.
20K+ searches · 1,000% growthLast seen 22 days ago
07
EntertainmentDeclining
박명수
Searches related to Park Myung-soo reflect public interest in his retirement and ongoing activities in Korean entertainment media.
20K+ searches · 1,000% growthLast seen 22 days ago
08
SportsDeclining
삼성 대 한화
Samsung is competing against Hanwha, sparking increased interest in their rivalry in Korea.
20K+ searches · 1,000% growthLast seen 22 days ago
삼성 한화
09
LifeDeclining
휴양림
The popularity of 휴양림 (recreational forests) is rising as people plan outdoor autumn trips in Korea.
20K+ searches · 1,000% growthLast seen 22 days ago
10
WorldDeclining
부사관
There is growing public interest in South Korean army non-commissioned officers, including news on early retirement and service completion.
20K+ searches · 1,000% growthLast seen 22 days ago
육군
11
SportsDeclining
kia 대 kt
Kia versus KT is a trending sports matchup in South Korea, attracting significant attention.
20K+ searches · 1,000% growthLast seen 22 days ago
이형범
12
SportsDeclining
브라질 대 아이티
Neymar's injury and Brazil's match against Haiti are drawing intense attention in South Korea.
20K+ searches · 1,000% growthLast seen 22 days ago
네이마르브라질 축구
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Why it matters
DecliningThis topic was last observed 22 days ago and is no longer part of the current pulse, backed by 10K+ recorded searches. People are searching to make a timely decision or plan.
Last seen 22 days ago
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.