Explosion in Popularity of 'Crash Landing on You': The Korean drama 'Crash Landing on You' becomes a cultural phenomenon with record-breaking viewership.
Archived Pulse in South Korea
Country pulse digest
Thursday, July 2, 2026
Archived Pulse in South Korea
South Korean search trends reveal a surge in entertainment interest with 'Crash Landing on You' setting records, alongside heightened concern about safety due to major fire incidents and legal cases. Labor rights and economic topics such as government aid and inheritance tax are actively debated.
Active topics
24
Search volume
179K
Leading topic
Sports
Attention mix
What the country is searching
24
Sports29% (7)
Money29% (7)
Politics17% (4)
World8% (2)
Entertainment4% (1)
Life4% (1)
Culture4% (1)
Health4% (1)
Why people are curious
People in South Korea are primarily curious about current popular entertainment, economic and labor-related issues, and safety concerns. The strong following of the drama 'Crash Landing on You' shows an intent to keep up with popular culture. Interest in inheritance tax, government financial support, and corporate labor unions stems from a need to understand economic policies and workers' rights debates. Worrying searches about fires and driving reflect public anxiety about personal and community safety. Additionally, sports enthusiasts seek live updates and analysis for both domestic and international matches, while investors track market developments influenced by expert warnings.
What to know now
The pulse, explained
Increased Search Interest in Fire Incidents and Safety: Rising searches on major fires reveal public concern over safety and recent tragic incidents.
Labor Union Movements Gain Momentum: South Korea sees heightened attention to labor union activities amid corporate worker disputes.
Chip Industry and Market Volatility Under Spotlights: Semiconductor industry and stock market volatility spur market watchfulness influenced by investor warnings.
Strong Following of International and Domestic Sports Events: Public follows multiple sports events internationally, including soccer matches and golf tournaments.
Ranked searches
What people are curious about in South Korea
The leading searches, their context, and the related questions forming around them.
01
SportsDeclining
usa vs bosnia and herzegovina
2K+ searches, 1,000% growth.
2K+ searches · 1,000% growthLast seen 10 days ago
fifa world cup games
02
EntertainmentDeclining
비상 착륙
The Korean drama '비상 착륙' (Crash Landing on You) has surged in popularity, setting a new record for tvN dramas with a 21.7% viewership rating.
50K+ searches · 1,000% growthLast seen 10 days ago
03
SportsDeclining
이재성
South Korean footballer Lee Jae-sung is trending due to his recent career developments and notable performances.
10K+ searches · 1,000% growthLast seen 10 days ago
04
PoliticsDeclining
살인
Recent high-profile murder cases in South Korea have sparked public attention and search interest surrounding the details and developments of these cases.
10K+ searches · 1,000% growthLast seen 10 days ago
장윤기
05
MoneyDeclining
민생지원금
People are searching about 민생지원금 to understand government financial aid programs in Korea.
10K+ searches · 1,000% growthLast seen 10 days ago
06
PoliticsDeclining
전국 삼성 전자 노동 조합
The 전국 삼성 전자 노동 조합 trend highlights active discussions and concerns over labor unions and workers' rights in South Korea.
10K+ searches · 1,000% growthLast seen 10 days ago
전국삼성전자노동조합노동조합
07
SportsDeclining
벨기에 대 세네갈
Searches for 벨기에 대 세네갈 focus on following real-time updates and results of the Belgium vs Senegal soccer match.
10K+ searches · 1,000% growthLast seen 10 days ago
벨기에 세네갈세네갈세네갈 벨기에
08
MoneyDeclining
상속세
People in South Korea are increasingly searching about inheritance tax due to notable government share repurchases and related financial issues.
10K+ searches · 1,000% growthLast seen 10 days ago
09
MoneyDeclining
마이크론 테크놀로지
Interest in Micron Technology in South Korea is rising sharply as people track semiconductor industry developments and market movements.
10K+ searches · 1,000% growthLast seen 10 days ago
필라델피아 반도체 지수
10
LifeDeclining
운전
South Koreans are increasingly concerned about driving safety and legal issues related to drunk and impaired driving.
5K+ searches · 1,000% growthLast seen 10 days ago
11
SportsDeclining
미국 대 보스니아 헤르체고비나
Interest in the USA vs. Bosnia and Herzegovina sports match has surged in South Korea.
5K+ searches · 1,000% growthLast seen 10 days ago
미국 보스니아발로건
12
SportsDeclining
bmw 레이디스 챔피언십
The BMW Ladies Championship golf tournament is attracting significant interest among sports fans in South Korea.
5K+ searches · 1,000% growthLast seen 10 days ago
Sports / Explaining | 10 days ago
usa vs bosnia and herzegovina
Why it matters
DecliningThis topic was last observed 10 days ago and is no longer part of the current pulse, backed by 2K+ recorded searches. People are searching to understand what happened and why.
Last seen 10 days ago
Reporting and context
Source coverage helping explain why this topic is moving.
How to Watch USA vs. Bosnia and Herzegovina: TV Channel, Live Stream, Time - FOX Sports
World Cup 2026 live updates: U.S. leads Bosnia-Herzegovina 2-0 late in second half - NBC News
FiFa™++𝚆𝙰𝚃𝙲𝙷 USA vs. Bosnia and Herzegovina 𝐋𝐈𝐕𝐄 Ｓｔｒｅａｍ Ｆｒｅｅ ＯＮ Ｔｖ Ｃｈａｎｎｅｌ - Jackson County Pilot
USA vs. Bosnia And Herzegovina Prediction, Odds, Picks For World Cup Match - FOX Sports
Fox Carolina LIVE at Upstate watch parties ahead of Team USA vs. Bosnia and Herzegovina - FOX Carolina News
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.